People tell me they are not active on Facebook or Twitter because they “don’t have anything to say”.
They’re getting too hung up on always having NEW and original content. No one is truly original or makes “earth shattering” statements very often.
Why What’s Old is New with Social Media
Something that you thought of many times before may seem old to you but it’s new to anyone on your Facebook page or in your Twitter stream. You can think of it like traditional media; radio, television, print, billboards and the like. All of those mediums use repetition in advertising in a variety of ways. The trick is to have plenty of entertaining content (news, music, commentary, talk shows, movies, game shows etc…) to make the viewer want to tune in or read the advertising.
Think of why channels like TV Land and American Movie Classics are so popular. Why do you like re-runs of shows like Seinfeld, Cheers, Friends or MASH? Because they are entertaining and they are FAMILIAR.
So, it’s OK to repeat posts, and to stick in posts that “sell” something you’re working on but keep it subtle. Don’t repeat the same thing over and over again in a short time span. Mix it up with plenty of good quality NEW content sticking with these three points: Be INTERESTING, HELPFUL and INFORMATIVE. I’ve expounded on this idea in this video blog post >
Social Networking for Freelancers.
It’s not that I’m so smart, it’s just that I stay with problems longer. ~ Albert Einstein
I frequently post quotes on Facebook and Twitter because they are interesting and familiar to a lot of people. Whether they have heard the quote before and “like” it, or they read it for the first time and “like” it, it’s a win for me. If it’s something that provoked a thought or emotion in the reader, they tend to remember whoever posted it as an interesting person, someone they’d like to keep in touch with.
The whole point of social media for business is to interact with a lot of people so that, over time, those people have some idea of who you are and you do. And the best part about it is – you don’t have to have something “new” to say. Pick a quote you like and post it to your status update. Make sure you give credit to the person who said it first (my pet peeve, people not attributing quotes).
Where do I find great quotes to post? HERE: 5 BEST Quote Sources on the Net
Facebook was built on pictures. That’s why they call it Facebook! Everyone has digital photographs on the hard drive or a box of old stills in the closet. Scan them in, put them on Facebook and most importantly, “tag” people in the photographs. Using the “tag” function in Facebook gets your pictures to show up on the “wall” of everyone in them, and therefor seen by lots of people.
The photos may be old to YOU but to your Facebook friends, it’s all NEW.
YouTube and Vimeo work in the same way. There are tons of videos being uploaded every second of the day. Most of it is not new material! It could be a family video from many years ago that gets shared, or a corporate video or TV ad that is being redistributed online.
Post videos to Youtube or Vimeo, and then “share” a link to these on Facebook – OLD material, NEW audience ~ poof! You are an interesting person on Facebook.
Here’s one of my video contributions on this subject posted to Youtube – Keep the “Social” in Social Media
Example: What’s OLD is NEW – this post! The images and video included here are not new. I have used them before. They are OLD and may seem familiar to you (that’s a good thing!).
I am learning as I go, and sharing a lot of what I learn on this blog, The Social Freelancer ™. I highly value your comments and feedback, please post them below. Thanks, Trace
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