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Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Facebook and Twitter are like cousins, one’s a city slicker, the other is more of a bumpkin. You may be surprised that I think Facebook is “old school” but here’s why:

Facebook is the Paper

"Like" it on Facebook

When I used to subscribe to the local newspaper, I would get it off the doorstep, read a few headlines, then toss it on the sofa in the living room. At random times during my day, I would take a section, read stories that grabbed my interest, then put it down again. Usually I would make a mental note of what I would read when I picked it up again. I am sure if I had glanced at the paper that same evening and all of the stories had changed, I would have been peeved about it.

That’s like Facebook!
Although Facebook should move a bit faster than once a day, like a paper, I don’t want everyone’s wall posts to change too fast! I might glance at a post when I log on to Facebook in the morning, and then take a longer look at it in the evening. So, people that post every hour on the hour or multiple times an hour annoy me, and I think annoy most “Facebookers”.

Whoa there! Slow down on Facebook.
What I have found is that people like to see something every couple of days on personal pages and 2 or 3 posts a day on business pages like this: The Social Freelancer ™ on Facebook.

Consistency is Key
Conversely, you don’t want to be too slack in posting either. Do it a little every day, or every other day. Post a few things (status updates, links to articles of interest) and then wait and see who comments. Comment back and keep conversations alive. None of this is difficult, but it does require a little time each day.

Twitter is Radio

Twitter is Radio

Twitter is Radio

What does that mean? When I turn on the radio in the car, I don’t want to hear the same song, the same ad, the same news story every time. I expect it to be changing, evolving, moving with fresh content. That’s analogous to a Twitter stream. Each time you glance at Twitter, you are spinning through a radio dial. When you go to someone’s profile, you’re tuning in their “station”.

Post often to Twitter, but keep it fresh, keep it moving. Nobody likes boring radio.

Why Do I Care?
Understanding how people actually use a medium, like print, radio, TV, Facebook, Twitter, etc, will allow you to tailor your message to the medium. Just like a static print ad doesn’t work for television, the same tactics don’t apply to all social networking sites.

Learn and Apply
I watch many individuals on line and see how they post on Facebook, Twitter and other Social Media outlets. It provides the most valuable learning situation as I see how people operate in the real world, as opposed to reading a book about it.

In this post are links to five sites that I learn from and find helpful. I hope you will too:
My Top 5 Teachers: The Social Freelancer Speaks Out

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Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.

Related Posts: RT Please?
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Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)

Who Gives a Twit about Twitter? A lot of Folks…


Tracy Ready is a Writer, Producer, Director of Photography, Vocalist and Media Consultant based in Dallas, Texas USA – contact

Tracy Ready, Writer, Producer, Director of Photography, Vocalist: The Social Freelancer - Photo by: Steve Lewis

Trace Productions – Broadcast, Corporate and Documentary Television Production
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posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (23)

23 Responses to “Social Strategy: Facebook is Your Newspaper, Twitter is Radio”

  1. [...] If you are already on one or more of these sites, get real comfortable with that platform first. Spend some time to learn how it’s used and then add another service. Over time you will build a variety of connections from all walks of life from these interactions. There are differences in how they all work, some of which I discuss in this post: The Social Freelancer: Media Music TV FilmSocial Strategy: Facebook is Your Newspaper, Twitter is Radio [...]

  2. [...] Look before you leap It’s smarter to look at it all, determine what is feasible for you in your schedule, and then implement accordingly. Twitter and Facebook are not the same, and it pays to understand the differences before jumping in the social media pool. I wrote more about this topic here > Facebook is Your Newspaper, Twitter is Radio [...]

  3. [...] The Social FreelancerFor more on this idea, and the major differences between Facebook and Twitter, you might find this interesting > Social Strategy: Facebook is your Newspaper, Twitter is Radio [...]

  4. [...] Twitter and Facebook operate differently. If you don’t understand the differences, this post may interest you: Social Strategy: Facebook is your Newspaper, Twitter is Radio [...]

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