I’m no expert, just a freelancer trying to make my way in this world. I watch what others are doing (or not doing), implement ideas that make sense to me, and share it here. I use social media as an outlet of expression and a way to assist growth in my business.
Being “social” can certainly enhance your business, but it won’t MAKE a business.
Where to Begin?
Your real life connections should always be in the forefront, developing social media relationships secondary. Finding balance of our time as freelancers is the most difficult challenge we face on a daily basis. An idea or concept comes in the door that makes sense, but often it’s tough to decide where to begin.
Start where you are.
Sounds simple but it’s true. If you are self-employed, unemployed or “underemployed” and you have some time, get started with social media. But don’t expect your efforts to yield instant results.
Nothing works that way. Marketing of anything (a product or a person) takes time and repetitive effort. Think of TV commercials or jingles that became embedded in your brain.
It’s Shake n Bake and I helped!
I’ll never forget it. I HATED it, but it’s etched in my memory banks, not a damn thing I can do about it.
Why Do You Remember?
Because those commercials played over and over again. You didn’t see or hear it just ONCE. So don’t worry about being “original” with social media. Just don’t be boring, or a constant advertisement for yourself. More about that in this post: Why Reruns Rule Social Media
Bottom line is this, if you have done nothing in social media, it’s NO BIG DEAL. Lots of people are in the same boat. So come on in, the water’s fine…
I recommend you start with what I call The Big 4 of Social Interaction:
If you are already on one or more of these sites, get real comfortable with that platform first. Spend some time to learn how it’s used and then add another service. Over time you will build a variety of connections from all walks of life from these interactions. There are differences in how they all work, some of which I discuss in this post:
Why not Google+?
Right now it’s not real world for me. The early adopters are jumping all over it and yes, it looks cool. But the reality is, for most people Facebook is enough. They are already there, understand it, aren’t interested in learning something new. Google+ shows real promise for the long haul, but I doubt you’ll see any mass exodus from Facebook anytime soon. Plus, I recall getting excited about Google Wave (a platform they tried and then abandoned a few years ago) and am wary of a repeat performance with Google+. We’ll just have to wait and see what happens.
What about blogging?If you are a writer, or know someone who is, a blog site MIGHT be a good idea. Otherwise, don’t worry about it. Just like anything else, a blog requires work, and if it’s not your thing, move on. I discussed the struggles of blogging in this post> Want to Blog? Don’t Be Fooled, It’s a JOB
Nothing happens immediately. Overnight success is a myth. Have fun with it, do a little at a time and you’ll do fine. More about the concept: Following Doctor’s Orders: The Social Media Diet
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