The Social Freelancer: Media + Music

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How to Become a “Social Freelancer”

I’m no expert, just a freelancer trying to make my way in this world. I watch what others are doing (or not doing), implement ideas that make sense to me, and share it here. I use social media as an outlet of expression and a way to assist growth in my business.

Being “social” can certainly enhance your business, but it won’t MAKE a business.

Where to Begin?
Your real life connections should always be in the forefront, developing social media relationships secondary. Finding balance of our time as freelancers is the most difficult challenge we face on a daily basis. An idea or concept comes in the door that makes sense, but often it’s tough to decide where to begin.

Start where you are.
Sounds simple but it’s true. If you are self-employed, unemployed or “underemployed” and you have some time, get started with social media. But don’t expect your efforts to yield instant results.

Guess what?
Nothing works that way. Marketing of anything (a product or a person) takes time and repetitive effort. Think of TV commercials or jingles that became embedded in your brain.

Repetitive messaging works with ALL MEDIA, whether we like it or not...

I still cringe when I think of the whiny high pitched voiced lady who spouted:

It’s Shake n Bake and I helped!

I’ll never forget it. I HATED it, but it’s etched in my memory banks, not a damn thing I can do about it.

Why Do You Remember?
Because those commercials played over and over again. You didn’t see or hear it just ONCE. So don’t worry about being “original” with social media. Just don’t be boring, or a constant advertisement for yourself. More about that in this post: Why Reruns Rule Social Media

Bottom line is this, if you have done nothing in social media, it’s NO BIG DEAL. Lots of people are in the same boat. So come on in, the water’s fine…

I recommend you start with what I call The Big 4 of Social Interaction:

Facebook: Tops My Big 4

Facebook: Tops My Big 4

If you are participating in none of these sites, I recommend you start with Facebook. It is still by far the easiest of all to grasp for a newbie, and the audience is huge. It’s so pervasive that by now I would guess that everyone in the USA is either on Facebook or knows a friend or family member who is. You get connected with people you actually know, quickly and that gets you off to a good start.

If you are already on one or more of these sites, get real comfortable with that platform first. Spend some time to learn how it’s used and then add another service. Over time you will build a variety of connections from all walks of life from these interactions. There are differences in how they all work, some of which I discuss in this post:

The Social Freelancer: Media Music TV Film

Social Strategy: Facebook is Your Newspaper, Twitter is Radio

FACEBOOK

LINKEDIN

YOUTUBE

TWITTER

Why not Google+?
Right now it’s not real world for me. The early adopters are jumping all over it and yes, it looks cool. But the reality is, for most people Facebook is enough. They are already there, understand it, aren’t interested in learning something new. Google+ shows real promise for the long haul, but I doubt you’ll see any mass exodus from Facebook anytime soon. Plus, I recall getting excited about Google Wave (a platform they tried and then abandoned a few years ago) and am wary of a repeat performance with Google+. We’ll just have to wait and see what happens.

What about blogging?

If it was easy, everyone would do it...

If you are a writer, or know someone who is, a blog site MIGHT be a good idea. Otherwise, don’t worry about it. Just like anything else, a blog requires work, and if it’s not your thing, move on. I discussed the struggles of blogging in this post> Want to Blog? Don’t Be Fooled, It’s a JOB

Remember
Nothing happens immediately. Overnight success is a myth. Have fun with it, do a little at a time and you’ll do fine. More about the concept: Following Doctor’s Orders: The Social Media Diet

Like This?
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Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email tracy@traceproductions.com to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.

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Related Posts: RT Please?
(click on titles to read the articles, thank you.)

The Social Media Multiple Personality Disorder

Why I Don’t Go Political with Social Media

Why You Should Schedule Tweets AND Engage. Yes. It Matters

Focus on What You CAN do, Not What You CAN’T

The Beauty of Blogging and Twitter

Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)

Who Gives a Twit about Twitter? A lot of Folks…

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Tracy Ready is a Writer, Producer, Director of Photography, Vocalist and Media Consultant based in Dallas, Texas USA – contact tracy@traceproductions.com

Tracy Ready, Writer, Producer, Director of Photography, Vocalist: The Social Freelancer - Photo by: Steve Lewis

Owner:
Trace Productions – Broadcast, Corporate and Documentary Television Production
Texas B-roll and City B-roll – HD Stock Footage of Texas, plus more U.S.A. states and Puerto Rico

Vocalist with: Trace Relations – the Band

Facebook:
The Social Freelancer ™ Facebook Page
Trace Relations ™ The BAND on Facebook

Youtube:
tracetvfilm on Youtube

Twitter:
@TraceTV – primary account for Tracy Ready: Media, Music, TV, Film, Travel, Humor
@FreelanceSocial – The Social Freelancer (TM): Social Media News, information and insight
@TraceRelations – the Band on Twitter

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posted by Tracy Ready in Communications,social media,social networking,The Social Freelancer and have Comments (2)

2 Responses to “How to Become a “Social Freelancer””

  1. Lauren D says:

    Good advice, I’ll be sharing it with friends & network associates whose social media beginnings are a bit overwhelming. Following you on Facebook now.

  2. […] posting or saying something that you have given thought to and has merit in your opinion. Read: How To Become a “Social Freelancer” 2. Nobody likes a self-promoter. Not entirely true…I have found that people respond […]

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