Who gives a Twit to share a Tweet? What does it all mean? Well, it takes a bit of instruction (or self teaching as I did) to understand it but the numbers don’t lie, Twitter is a powerful news, information and marketing platform. Everyone who is ignoring it, think again, wrap your head around it, it’s here to stay.
Still not convinced? Watch ANY news program on television, from CNN to Fox to MSNBC – EVERY SINGLE ONE now will bombard you with invitations to connect with you on Facebook AND Twitter. Trust me, I have worked in television for more than twenty years, if it wasn’t impacting positively their relationship with viewers, thereby driving up the value of advertising, THEY WOULDN’T BE DOING IT.
SO, all I have to do is set up a Twitter account, ignore it and people will come flocking to me in droves wanting to buy my stuff?
Has that approach EVER worked with ANY form of Media? NO. If I sound blunt, its on purpose as I get tired of seeing people and corporations having this attitude.
If you bought only one or two radio or television or mailer ads for your business and that’s all, never any follow up or repetition, would you expect a huge number of new clients? NO.
It takes work, time to understand it, time to figure out what your real message is and how best to reach your intended audience. That hasn’t changed in a gazillion years and its the same with Facebook AND Twitter.
So, quit expecting immediate gratification and quit expecting to get huge results with minimal effort. It never worked with “old media” and it certainly doesn’t work with “new media”.
If you want to know more about it I highly recommend these sites to peruse REGULARLY. Again, getting just a little knowledge one time and then thinking you’ve got it all figured out doesn’t “cut it” in these economically difficult times where EVERYONE is struggling to be heard above the noise in social media.
My advice? Visit the sites in this post on a weekly basis (at a minimum!), do your homework and then jump on in. The water’s fine, but you have to know how to swim:
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