Not convinced social media matters? Watch ANY news program on television, from CNN to Fox to MSNBC – EVERY SINGLE ONE now will bombard you with invitations to connect on Facebook AND Twitter. Trust me, I have worked in television for more than twenty years. If social media wasn’t having a positive impact on their relationship with viewers, thereby driving up the value of advertising, THEY WOULDN’T BE DOING IT.
Has that approach EVER worked with ANY form of Media? NO. If I sound blunt, its on purpose as I tire of people and corporations having this attitude.
If you bought only one or two radio or television or mailer ads for your business and that’s all, never any follow up or repetition, would you expect a huge number of new clients? NO.It takes work, time to understand it, time to figure out what your real message is and how best to reach your intended audience. That hasn’t changed in a gazillion years and its the same with Facebook and Twitter.
So, quit expecting immediate gratification. Quit expecting huge results from minimal effort. It never worked with “old media” and it certainly doesn’t work with “new media”.
My advice? Visit the sites in the post linked below on a weekly basis (at a minimum!). Do your homework and then jump on in. The water’s fine, but you have to know how to swim:
Getting just a little knowledge one time and then thinking you’ve got it all figured out doesn’t “cut it” in these difficult economic times where EVERYONE is struggling to be heard above the noise in social media.
Still not convinced about Twitter? Explosive growth numbers shown in this infographic cannot be ignored:
What about a blog?
Should You Blog? Don’t Be Fooled, It’s a JOB
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