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Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)

Not convinced social media matters? Watch ANY news program on television, from CNN to Fox to MSNBC – EVERY SINGLE ONE now will bombard you with invitations to connect on Facebook AND Twitter. Trust me, I have worked in television for more than twenty years. If social media wasn’t having a positive impact on their relationship with viewers, thereby driving up the value of advertising, THEY WOULDN’T BE DOING IT.

Repetitive messaging works with ALL MEDIA, whether we like it or not...


There’s more>>

SO, all I have to do is set up Twitter, Facebook and Youtube accounts, ignore them, and people will come flocking to me in droves wanting to buy my stuff?

WRONG!

Has that approach EVER worked with ANY form of Media? NO. If I sound blunt, its on purpose as I tire of people and corporations having this attitude.

If you bought only one or two radio or television or mailer ads for your business and that’s all, never any follow up or repetition, would you expect a huge number of new clients? NO.

Nothing of value was built without WORK

It takes work, time to understand it, time to figure out what your real message is and how best to reach your intended audience. That hasn’t changed in a gazillion years and its the same with Facebook and Twitter.

So, quit expecting immediate gratification. Quit expecting huge results from minimal effort. It never worked with “old media” and it certainly doesn’t work with “new media”.

Getting just a little knowledge one time and then thinking you’ve got it all figured out doesn’t “cut it” in these difficult economic times where EVERYONE is struggling to be heard above the noise in social media.

The Social Freelancer: Media Music TV Film

My advice? Visit the sites in the post linked below on a weekly basis (at a minimum!). Do your homework and then jump on in. The water’s fine, but you have to know how to swim:

Top 5 Sites for Learning About and Coping With Social Media

Still not convinced about Twitter? Explosive growth numbers shown in this infographic cannot be ignored:

Who Gives a Twit About Twitter? A LOT of Folks…

What else can I do? TEAM UP:

Self Employed Competing With Corporate: Why You Should Team UP

YouTube Preview Image

What about a blog?

If it was easy, everyone would do it...


Should You Blog? Don’t Be Fooled, It’s a JOB

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Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email tracy@traceproductions.com to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.

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Related Posts: RT Please?
(click on titles to read the articles, thank you.)

The Social Media Multiple Personality Disorder

Why I Don’t Go Political with Social Media

Why You Should Schedule Tweets AND Engage. Yes. It Matters

Focus on What You CAN do, Not What You CAN’T

The Beauty of Blogging and Twitter

Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Who Gives a Twit about Twitter? A lot of Folks…

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Tracy Ready is a Writer, Producer, Director of Photography, Vocalist and Media Consultant based in Dallas, Texas USA – contact tracy@traceproductions.com

Tracy Ready, Writer, Producer, Director of Photography, Vocalist: The Social Freelancer - Photo by: Steve Lewis

Owner:
Trace Productions – Broadcast, Corporate and Documentary Television Production
Texas B-roll and City B-roll – HD Stock Footage of Texas, plus more U.S.A. states and Puerto Rico

Vocalist with: Trace Relations – the Band

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posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (15)

15 Responses to “Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)”

  1. Lynn Brown says:

    Hey Tracy this is a great site! I appreciate you sharing your advice and tips on social media. I have seen the growth of social media and know it is here to stay as more and more people and businesses learn the importance and how to actually utilize it for their benefit but mostly for their customers.

  2. […] EVERY SINGLE ONE now will bombard you w (Why Social Media Matters > http://t.co/1iYpMojL…Via tracetv.tv Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in […]

  3. Tracy Ready says:

    Thanks Lynn, so glad you enjoyed the post – Here’s the latest one> http://tracetv.tv/3733/the-beauty-of-blogging-and-twitter/
    I very much appreciate your comment on the blog… all the best, Trace

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