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Social Media Smart Move: Be an Aggregator Not an Aggravator

What do the most successful, most “shared” websites today have in common?
AllTop, Mashable, TheNextWeb, TechCrunch; all are content aggregators. The concepts they use for online success are applicable tools for entrepreneurs and small business, for those who embrace this simple concept of social media:

Thanks for visiting…


I found this cool article, here I re-posted it, check it out…” – Social Media in a nutshell.

That’s what the “big boys” of socially shared media do on a grand scale. Most of the core content was not created by their staffs. They find interesting articles, videos and technology from a myriad of sources and then repurpose them as articles on their sites. In turn, all of the original content creators get raised visibility and the aggregator (like Mashable) reaches audiences of ever expanding proportions. Not because they do this every once in a while, but because they do it ALL the TIME.

Facebook, Twitter, Youtube, Linkedin: All Places for you to aggregate content.

Facebook: The Social Freelancer

Facebook: The Social Freelancer

Think about the people in your Facebook or Twitter stream that you really enjoy seeing posts from on a consistent basis. Look at what they are posting. It is very likely a mix of clever banter and links to articles, photos or videos they found somewhere else. They are AGGREGATORS. Now think of the people that you are tempted to “hide” or “unfollow” everyday. It is likely that they post things that are geared to inflaming attitudes or emotions, or just go on and on about the same topic day in and day out. It’s tiring, they are the AGGRAVATORS.

If you are in business for yourself, which do you want to be?
I value your comments in the section provided at bottom of this post.
Thanks for tuning in, Trace ~ The Social Freelancer ™

Finding quality content to share is easier than ever now, because of these aggregators! Check them out, you’ll see what I mean, and in turn you will find great posts to share with your social networks, making you a “good aggregator” too…

AllTop

Mashable

TechCrunch

TheNextWeb
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Don’t get me wrong…
I am not suggesting any of us will be a threat to Mashable or AllTop. My point is that we can use these “aggregators” as examples and as sources of great content for sharing online.

Keep it interesting, keep it moving, and your influence will grow. It takes time.

How am I doing with this? Follow me (links at bottom of this post) and give me a progress report! Am I being a good aggregator of interesting content? Thanks!

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If you do, would you please do one or more small favors for me? I’ll be your biggest fan…

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Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email tracy@traceproductions.com to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.

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Related Posts: RT Please?
(click on titles to read the articles, thank you.)

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Why You Should Schedule Tweets AND Engage. Yes. It Matters

Focus on What You CAN do, Not What You CAN’T

The Beauty of Blogging and Twitter

Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)

Who Gives a Twit about Twitter? A lot of Folks…

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Tracy Ready is a Writer, Producer, Director of Photography, Vocalist and Media Consultant based in Dallas, Texas USA – contact tracy@traceproductions.com

Tracy Ready, Writer, Producer, Director of Photography, Vocalist: The Social Freelancer - Photo by: Steve Lewis

Owner:
Trace Productions – Broadcast, Corporate and Documentary Television Production
Texas B-roll and City B-roll – HD Stock Footage of Texas, plus more U.S.A. states and Puerto Rico

Vocalist with: Trace Relations – the Band

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posted by Tracy Ready in The Social Freelancer and have Comments (3)

3 Responses to “Social Media Smart Move: Be an Aggregator Not an Aggravator”

  1. Libby says:

    Tracy, I’m one of your twitter buddies :) and I couldn’t agree more. The value in twitter is the next find. It’s more than a bar, which is what I see it compared to all the time, it’s my favorite magazine on steroids. I unfollowed this brilliant economist because I got so tired of his rant about art being dead. It was aggravating and brought no value to me. I want to be inspired every time I tune in to twitter. This polarity is perfect, thanks for putting it in to words for me, and helping me understand what I’m doing on there r.e. my own followers.

  2. Tracy Ready says:

    Many thanks for your kind comment Libby. Glad the article resonates with you. Getting a comment like this on one of my posts really makes my day, because it means I am not just “spittin’ in the wind” with this blog. People are listening, I know, but sometimes I wonder…
    I hope you will sign up for our free weekly newsletter, which contains my latest posts here, so you never miss anything. 1 email a week, no spam anytime, I hate that stuff too… sign up box is in right hand column of the blog. thanks. Trace

  3. [...] 2. Avoid personal attacks. Follow the age old advice “If you don’t have something nice to say, don’t say anything at all.” This is sometimes hard to do in life, and on the Internet, but it is vital to your social networking efforts. Having conversations online about things that you are passionate about is great for building your reputation, but watch your words! If you take issue with something someone has posted, respond with fact and supportable opinion, do not attack the person who posted it. Likewise, as soon as someone launches a personal attack against you, restate your qualified opinion on the subject, then let it go – disengage from the conversation. I have seen many instances of people getting involved in a “tit-for-tat” argument online that quickly dissolves into juvenile name-calling antics, resulting in all parties looking like fools. Read this -> Social Media Smart Move: Be an Aggregator, Not an Aggravator [...]

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