What do the most successful, most “shared” websites today have in common?
AllTop, Mashable, TheNextWeb, TechCrunch; all are content aggregators. The concepts they use for online success are applicable tools for entrepreneurs and small business, for those who embrace this simple concept of social media:
I found this cool article, here I re-posted it, check it out…” – Social Media in a nutshell.
That’s what the “big boys” of socially shared media do on a grand scale. Most of the core content was not created by their staffs. They find interesting articles, videos and technology from a myriad of sources and then repurpose them as articles on their sites. In turn, all of the original content creators get raised visibility and the aggregator (like Mashable) reaches audiences of ever expanding proportions. Not because they do this every once in a while, but because they do it ALL the TIME.
Facebook, Twitter, Youtube, Linkedin: All Places for you to aggregate content.
If you are in business for yourself, which do you want to be?
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Thanks for tuning in, Trace ~ The Social Freelancer ™
Finding quality content to share is easier than ever now, because of these aggregators! Check them out, you’ll see what I mean, and in turn you will find great posts to share with your social networks, making you a “good aggregator” too…
Don’t get me wrong…
I am not suggesting any of us will be a threat to Mashable or AllTop. My point is that we can use these “aggregators” as examples and as sources of great content for sharing online.
Keep it interesting, keep it moving, and your influence will grow. It takes time.
How am I doing with this? Follow me (links at bottom of this post) and give me a progress report! Am I being a good aggregator of interesting content? Thanks!
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