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Why You Should Schedule Tweets AND Engage. Yes. It Matters.

A myth: “Scheduling posts to Twitter is impersonal, everyone hates it.”
A truth: “It is important to engage with your followers, interact with them on Twitter so that they know you are a real person, not a “bot””

Twitter: @TraceTV @freelancesocial

Twitter: @TraceTV
@freelancesocial

If you use Twitter for your business, or to spread the word about a project you are passionate about, you have likely heard both of these statements. You may ask “why would I schedule tweets?”

Here’s the deal:
Twitter is a “stream of consciousness” situation. People from all over the world are popping on and off of it at all hours of the day, from home or office, but mostly from mobile devices, because it is QUICK.

They scan down the “feed” with their eyes for something interesting while they wait for their food in a restaurant, kill time before a meeting, and then they are off.

If you only post at 8 am each day, few will see your earth shattering 140 character masterpiece, even if you have a large following. If you want to reach a larger audience you have to be tweeting more and regularly each day, and who has time for that? Not me, that’s why I schedule tweets.

How do I do THAT?
This post is about the WHY, not the HOW, but there are several free (and low cost) options for doing this including Buffer, Tweetdeck and HootSuite. I primarily use Buffer, because I find it works well with my schedule, how I conduct my business. I suggest you try these and find what works best for you.

The Social Freelancer

For more on this idea, and the major differences between Facebook and Twitter, you might find this interesting >
Social Strategy: Facebook is your Newspaper, Twitter is Radio

Also, check this excellent post from @Flowtown for more:
5 Reasons You Should Schedule Your Tweets

What about engagement?
It’s the other, equally important, aspect to using Twitter productively. People want to hear from you directly. They feel more comfortable and will mention you and engage with you AND spread links to your websites around to their followers, IF they know you are REAL. If they see the same tweet over and over at varying times of the day, with no real interaction, they will assume your account is not being monitored at all, that it’s just a scheduled stream of tweets, BORING.

Nothing of value was built without WORK

I spend a little time each day (well, OK, most days…) checking my Twitter accounts for mentions of me, and then thanking those who have done so. I also retweet (RT) often others who have great blog posts and who mention me. It really is a grass roots community of people out there who WANT to engage with you and WANT to spread quality content to their respective social networks.

Engage, schedule, review, create new posts, repeat. That’s how you grow a Twitter following, and it doesn’t happen overnight. All of it takes work, but it doesn’t have to take up your entire day, every day.

Think I am lying?
I didn’t come up with this, so don’t shoot the messenger! I have spent a lot of time reading blogs, experimenting with different methods of engagement on Twitter and, most importantly, OBSERVING what people with HUGE audiences on Twitter are doing. You should do the same, and see if you disagree with me. Follow Mark Schaefer, Ann Tran, AR Karthick, Chris Voss and Blair Semenoff to start, you will see what I mean.
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Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email tracy@traceproductions.com to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.

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Related Posts: RT Please?
(click on titles to read the articles, thank you.)

Focus on What You CAN do, Not What You CAN’T

5 Sites for Learning about and Coping With Social Media (highly recommended!)

The Beauty of Blogging and Twitter

Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)

Who Gives a Twit about Twitter? A lot of Folks…

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Tracy Ready is a Writer, Producer, Director of Photography, Vocalist and Media Consultant based in Dallas, Texas USA – contact tracy@traceproductions.com

Tracy Ready, Writer, Producer, Director of Photography, Vocalist: The Social Freelancer - Photo by: Steve Lewis

Owner:
Trace Productions – Broadcast, Corporate and Documentary Television Production
Texas B-roll and City B-roll – HD Stock Footage of Texas, plus more U.S.A. states and Puerto Rico

Vocalist with: Trace Relations – the Band

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posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (14)

14 Responses to “Why You Should Schedule Tweets AND Engage. Yes. It Matters.”

  1. anthony says:

    Great post. I have a question. Do you repeat a tweet? Maybe send the same link to your blog article throughout the day?

  2. Flint IT says:

    This is a really good post – it took me a while to get the hang of scheduling and engaging at first, but now I find it really valuable. I spend 10 minutes at the beginning of the day engaging and putting the day’s tweets into Hootsuite, then check back after lunch for a little more interaction – doesn’t take too much time but gives me a good presence on Twitter.

  3. [...] Please click on the red title of each selection to read the full post. I hope you will give these bloggers your support by sharing the posts on your social networks. —————————————————————————————– Ann Tran – Blogging with Kindness What is Your View on Scheduled Tweets? by Ann Tran Ann’s blog is one that I enjoy reading each week as it is honest, straight forward and insightful. It is consistently well written, easy to understand and extremely kind and generous in it’s approach to social media. This post ties in nicely to one I wrote last week> Why You Should Schedule Tweets AND Engage. It Matters. [...]

  4. [...] —————————————————————————————— Ask Aaron Lee This is NOT the way you should automate Twitter by Aaron Lee Aaron’s posts are well researched and intelligently written, giving the reader honest insight and thought provoking content. This week is no different, great post! Aaron points out the importance of keeping personalization in the mix when automating Twitter. Often, companies and individuals realize the benefit of some automation, but fail to keep it personal. This ties nicely with a post I wrote recently, here> Why You Should Schedule Tweets AND Engage. Yes It Matters. [...]

  5. [...] —————————————————————————————— Ask Aaron Lee It’s impossible to follow 130,000 people on Twitter, but I do it anyway by Aaron Lee Aaron’s posts are well researched and intelligently written, giving the reader honest insight and thought provoking content. This week is no different, great post! Aaron gives good solid insight for Twitter users. This ties nicely with a post I wrote recently, here> Why You Should Schedule Tweets AND Engage. Yes It Matters. [...]

  6. [...] —————————————————————————————— READ ON – 4 more great new posts, Best of the Week in Social Media… Ask Aaron Lee In the short term, QUANTITY BEATS QUALITY in social media by Aaron Lee Aaron’s posts are well researched and intelligently written, giving the reader honest insight and thought provoking content. This week is no different, great post! Aaron gives good solid insight for Twitter users. You might also enjoy a post I wrote recently, here> Why You Should Schedule Tweets AND Engage. Yes It Matters. [...]

  7. [...] 4. Schedule Yes. Scheduling tweets is key because it’s 24 hour world, and there are millions of users who are on completely different time schedules than you are. However, scheduling without #3 Engagement, is futile. READ -> Why You Should Schedule Tweets AND Engage. Yes. It. Matters. [...]

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