The Social Freelancer: Media + Music

Latest from The Social Freelancer and Trace Relations Music

Yikes! I have Social Media Multiple Personality Disorder…YOU?

This post is contrary to what a lot of “experts” say. I don’t buy the idea that we are all just one thing. A photographer, a musician, a social media enthusiast… Yes, I am ALL of those things. I believe most people have multiple passions, even if they don’t see themselves that way.

Common wisdom: Find your niche, stick to it.
My take on it: Define a few niches, and focus on them.

If it was easy, everyone would do it...

I AGREE with the common wisdom of finding a niche and focusing on IT. That concept helped me make a career in television as a young man. However, I have always been a person with several “irons in the fire”: video production, photography, music, writing, travel. That is who I am, and I ENJOY pursuing multiple avenues at once. I realized a long time ago that each of them had to be defined in themselves.

What do I mean?
For example, in television, my primary offerings are as a Director of Photography, Writer, Producer and Lighting Director. These are the roles I focus on for my primary business. I know something about related areas like editing, directing and graphic design but they are not my core skills. I hire others to do those tasks. If I tried to “do it all” there is no way I could be a stand out in any of them.

Vocalist Tracy Ready ~ Photo by Stephan R. Lewis, all rights reserved

In music, I sing, I write lyrics, I collaborate, I produce, and that’s the roles I focus on in that arena. For the Trace Relations debut CD Prosperity Street, I enlisted the skills of some incredible musicians I have had the pleasure to have worked with over many years.

For business reasons, we maintain separate websites for different product and service offerings – Trace Productions for my primary production business, TexasB-roll and CityB-roll for HD stock footage of cities and themes, Trace Relations for the MUSIC. I certainly agree that each business should be a stand alone website, as these are, not a confusing “grab bag” of a website.

That doesn’t mean I should only have one business. Why do some people think I should only have one social media profile?

On this blog, I focus on Media, Music, TV and Film for the self employed, because that’s who I am. But is it ONE and ONLY ONE topic? NO.
I make no bones about it. If others think this is the “wrong” way to blog, that’s OK. I can respect their opinion and still continue on the path that feels “right” for me. I believe that any endeavor that is HONEST, and well represented to the public will, over time, have real meaning.

Social Media Multiple Personality Disorder

Yes, I maintain multiple pages and profiles on Facebook and Twitter because it reflects who I am. Within each one is a niche market, but a broad based niche. It works for me, it feels natural and allows others who would like to connect to choose one of my personas to follow, or all of them, whatever feels “right” to them.

They break down like this:


Facebook: The Social Freelancer

Facebook: The Social Freelancer

My personal profile: Tracy D. Ready

This blog: The Social Freelancer ™ on Facebook

The band: Trace Relations on Facebook


Twitter: @TraceTV @freelancesocial

My personal profile: @TraceTV

This blog: @freelancesocial

The band: @TraceRelations

This works for me, it may not be right for you.

Stop. If you are not willing to put some time into developing and maintaining separate profiles, DON’T DO IT.
The streams are different. I post different items related to the personas. They are not all the same. It takes TIME. Having a separate profile and then posting the exact same messages or links to it as all of the others will do you NO good. In fact, it will likely alienate more people than it attracts, because you’ll be a social media “broken record.”

So what do you think? Do you like my particular brand of multiple personality disorder? Why? Why not? As always, I love and value your comments on these posts, please leave one below. Thanks! – Trace

Related Posts: RT Please?
(click on titles to read the articles, thank you.)

Focus on What You CAN do, Not What You CAN’T

Reaching Out: Why Good Content is Not Enough

Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)


Trace Ready "The Social Freelancer"

Trace Ready “The Social Freelancer”

Trace Ready is a Director of Photography, Writer, Producer and Vocalist based in Dallas, Texas. His band Trace Relations has released their debut studio release “Prosperity Street” “12 tracks of Texas groove, guaranteed to improve your mood.”
Connect with Trace:

Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.

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posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (12)

12 Responses to “Yikes! I have Social Media Multiple Personality Disorder…YOU?”

  1. stan stewart says:

    Trace, this is another great post with some tantalizing food for thought. In many ways, I’ve already made my choice and in others, I’m still trying to find a balance between being a social media specialist or multiple-hat-wearer.

    In any case, a thought-provoking post. Thanks.

    Playful blessings,
    Stan (aka @muz4now)

  2. Great post and I completely agree Trace. I personally have a few different social media profiles for different topics and uses. If you only do one thing, then maybe all you need is one. I don’t. I also have things I’m interested in personally and I would rather keep those interests separate from the professional side. No big secret, I just feel more comfortable drawing a line in the virtual sand as it were. There have been people who told me I’m crazy for doing it, but it makes all the sense in the world to me. And I think maybe that’s the most important thing really, do what makes sense to you and be willing to put the effort into it.

  3. Lauren Ready says:

    I totally agree with what you wrote. I think having the same page for some people might hurt them. for example, I might be friends with someone on FB and love to read something about their family but not every article about their extreme political agenda. Perhaps they would do better to maintain 2 pages before some people are turned off with their mixture of different subjects.

  4. Ralph says:

    Trace, if you have the time go for it. That’s about it. Me, I can only focus on one thing and I do so I can do it well or get better at it. Different strokes, I suppose.

    Bu then again, if you have multiple talents……kinda self-explanatory, huh?

  5. Be passionate about your passions whether it’s one thing or one hundred things. It’s going to be different for everyone but if you focus on what you’re passionate about, it won’t seem like work. You will automatically do what it takes to succeed because you love what you do.

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