This post is contrary to what a lot of “experts” say. I don’t buy the idea that we are all just one thing: a photographer, a musician, a social media enthusiast… Yes, I am all of those things, and I think most people have multiple passions, even if they don’t see themselves that way.
Common wisdom: Find your niche, stick to it.
My take on it: Define a few niches, and focus on them.
I AGREE with the common wisdom of finding a niche and focusing on IT. That concept helped me make a career in television as a young man. However, I have always been a person with several “irons in the fire”: video production, photography, music, writing, travel. That is who I am, and I ENJOY pursuing multiple avenues at once. I realized a long time ago that each of them had to be defined in themselves.
What do I mean?
For example, in television, my primary offerings are as a Director of Photography, Writer, Producer and Lighting Director. These are the roles I focus on for my primary business. I know something about related areas like editing, directing and graphic design but they are not my core skills, I hire others to do those tasks. If I tried to “do it all” there is no way I could be a stand out in any of them. In music, I sing, I write lyrics, I collaborate, I produce, and that’s the roles I focus on in that arena, not being a great instrumentalist. It’s not my strength. For the Trace Relations debut CD Prosperity Street, I enlisted the skills of some incredible musicians I have had the pleasure to have worked with over many years.
For business reasons, we maintain separate websites for different product and service offerings – Trace Productions for my primary production business, TexasB-roll and CityB-roll for HD stock footage of cities and themes, Trace Relations for the MUSIC. I certainly agree that each business should be a stand alone website, as these are, not a confusing “grab bag” of a website.
That doesn’t mean I should only have one business, so why do some people think I should only have one social media profile?
On this blog, I focus on Media, Music, TV and Film for the self employed, because that’s who I am. But is it ONE and ONLY ONE topic? NO. I make no bones about it, if others think this is the “wrong” way to blog, that’s OK. I can respect their opinion and still continue on the path that feels “right” for me. I believe with writing, music, video or film, anything that is HONEST, and is well represented to the public will, over time, have real meaning.
Social Media Multiple Personality Disorder
Yes, I maintain multiple pages and profiles on Facebook and Twitter because it reflects who I am. Within each one is a niche market, but a broad based niche. It works for me, feels natural, and allows others who would like to connect to choose one of my personas to follow, or all of them, whatever feels “right” to them.
They break down like this:
My personal profile: Tracy D. Ready
This blog: The Social Freelancer ™ on Facebook
The band: Trace Relations on Facebook
My personal profile: @TraceTV
This blog: @freelancesocial
The band: @TraceRelations
This works for me, it may not be right for you.
Stop. If you are not willing to put some time into developing and maintaining separate profiles, DON’T DO IT.
The streams are different. I post different items related to the personas. They are not all the same. It takes TIME. Having a separate profile and then posting the exact same messages or links to it as all of the others will do you NO good. In fact, it will likely alienate more people than it attracts, because you’ll be a social media “broken record.”
So what do you think? Do you like my particular brand of multiple personality disorder? Why? Why not? As always, I love and value your comments on these posts, please leave one below. Thanks! – Trace
Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email firstname.lastname@example.org to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.
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