Indeed, lots of buzz lately about Kickstarter, Indiegogo Gofundme and other “crowd sourcing” platforms for independently produced creative projects. But do they work? YES. If you WORK IT.
Many people hear about crowd funding, get excited and jump to creating a project, only to have it not reach a large enough audience and fail.
The lesson is one that is common throughout life, business and the arts: Marketing takes time to develop. Great relationships don’t happen overnight. There is no “silver bullet”. If you want to achieve something, anything of value, you have to roll up the sleeves, and work.
Don’t know what I am talking about? Go to Kickstarter.com and investigate it for yourself.
What I have Learned
I have been researching crowd funding options and published this post you may find interesting: Indie Filmmaker Seeks Best in Crowd Funding
1. Have clearly defined goals for your project that people can easily understand.
2. Offer good “perks” or incentives for people to donate to support your project.
3. Have a solid mailing list of individuals that you believe would be interested in your creative work.
4. Be ready to heavily promote the project once you have it listed.
Be prepaared to spend your time spreading the word, no one is going to do it for you. These platforms give you the mechanism to raise funds, they are not there to do all the work for you.
SEE the Graphic below. What is your “takeaway” from this? Comments please!>>>
This infographic and recent post from Mashable give us a visual of the numbers behind successful and failed projects on Kickstarter.com
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