The Social Freelancer: Media + Music

Latest from The Social Freelancer and Trace Relations Music

Kickstarter works, but only if you WORK IT. 41% of projects FAIL [INFOGRAPHIC]

Indeed, lots of buzz lately about Kickstarter, Indiegogo Gofundme and other “crowd sourcing” platforms for independently produced creative projects. But do they work? YES. If you WORK IT.
Many people hear about crowd funding, get excited and jump to creating a project, only to have it not reach a large enough audience and fail.


The lesson is one that is common throughout life, business and the arts: Marketing takes time to develop. Great relationships don’t happen overnight. There is no “silver bullet”. If you want to achieve something, anything of value, you have to roll up the sleeves, and work.

Don’t know what I am talking about? Go to and investigate it for yourself.
What I have Learned
I have been researching crowd funding options and published this post you may find interesting: Indie Filmmaker Seeks Best in Crowd Funding

My takeaways?
1. Have clearly defined goals for your project that people can easily understand.
2. Offer good “perks” or incentives for people to donate to support your project.
3. Have a solid mailing list of individuals that you believe would be interested in your creative work.
4. Be ready to heavily promote the project once you have it listed.
Be prepaared to spend your time spreading the word, no one is going to do it for you. These platforms give you the mechanism to raise funds, they are not there to do all the work for you.

SEE the Graphic below. What is your “takeaway” from this? Comments please!>>>
This infographic and recent post from Mashable give us a visual of the numbers behind successful and failed projects on

You have to Work to make KickStarter WORK


Like This?
If you do, would you please do one or more small favors for me? I’ll be your biggest fan…

1. Sign up for newsletter HERE > The Social Freelancer ™ News publishes one email a week on Thursdays, 9 AM central standard time, no spam anytime.

2. Join us on Facebook HERE > The Social Freelancer ™ Facebook Page

3. Please post a comment below. Your comments here help to raise our site ranking in the search engines.  You might also post a link to this page to your Facebook, Twitter or Linkedin profiles by using the buttons at the bottom of this page.

Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.

Related Posts: RT Please?
(click on titles to read the articles, thank you.)

Focus on What You CAN do, Not What You CAN’T

5 Sites for Learning about and Coping With Social Media (highly recommended!)

The Beauty of Blogging and Twitter

Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)

Who Gives a Twit about Twitter? A lot of Folks…


Tracy Ready is a Writer, Producer, Director of Photography, Vocalist and Media Consultant based in Dallas, Texas USA – contact

Tracy Ready, Writer, Producer, Director of Photography, Vocalist: The Social Freelancer - Photo by: Steve Lewis

Trace Productions – Broadcast, Corporate and Documentary Television Production
Texas B-roll and City B-roll – HD Stock Footage of Texas, plus more U.S.A. states and Puerto Rico

Vocalist with: Trace Relations – the Band

The Social Freelancer ™ Facebook Page
Trace Relations ™ The BAND on Facebook

tracetvfilm on Youtube

@TraceTV – primary account for Tracy Ready: Media, Music, TV, Film, Travel, Humor
@FreelanceSocial – The Social Freelancer (TM): Social Media News, information and insight
@TraceRelations – the Band on Twitter

Share with your friends:
  • Facebook
  • Google Bookmarks
  • StumbleUpon
  • Technorati
  • Twitter
  • LinkedIn
  • email
posted by Tracy Ready in marketing,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO and have Comment (1)

One Response to “Kickstarter works, but only if you WORK IT. 41% of projects FAIL [INFOGRAPHIC]”

Place your comment

Please fill your data and comment below.
Your comment

Get Adobe Flash player