Facebook is becoming tiresome, I feel this way and I’m not the only one. In recent weeks, with all the political posturing in the U.S., many people are ignoring Facebook altogether or spending less time interacting there. This is bad news for small businesses, entrepreneurs and musicians who are there to build client and fan bases. Yes, the election is over so the political furor will fade some on Facebook, but there other factors at play in Facebook frustration amongst users. Topping it off is the fact that casual Facebook users, once they take a break from Facebook, are unlikely to come back with as much interest as before.
Meanwhile, Twitter just keeps getting slowly stronger, with more engagement and a simplified attitude.
I am a Facebook junkie from way back, so you’ll likely always find me there to some degree. But Twitter is fast becoming my social media outlet of choice.
Think Twitter doesn’t matter, check this out and think again: Who Gives a Twit About Twitter? A LOT of Folks
REASONS to “LIKE” TWITTER over FACEBOOK
1. Facebook is killing the entrepreneur spirit.
Facebook just got greedy with changes to its ranking system that determines what posts you see in your “news feed”. They just killed one of the best things about Facebook, prior to these changes small businesses and indie artists had a more even playing field with the big corporate entities. Fans could “like” your page and then see everything you posted in their news feed. Now those items only show up when the page owner pays to “promote a post.” That’s the end of the entrepreneur spirit on Facebook. That’s my opinion, based on drop in interaction on Facebook pages for this blog and for the band, Trace Relations. Facebook is claiming that their changes will actually help brands, but I don’t see how it can help freelancers like myself with little or no budget for advertising.
AdWeek: Facebook Page Posts Marked as Spam Spiked Amid Algorithm Outcry
2. Meeting Interesting People
Twitter takes the onus off of the user to actually “know” the person you are following. It doesn’t matter, in fact, Twitter is geared to interaction with people you have never met before, as well as people you “know”. I have been amazed at the number of interesting people I have met and now feel like I “know” because of Twitter. I wrote an article about some of them here:
7 Incredible People I Know through Social Media
3. Twitter’s focus is on sharing ideas and building credibility
Sharing of original content gets high engagement on Twitter, if you work at it. Nothing is a magic bullet for promoting indie music, film, or start up business ideas, but people on Twitter seem actually interested in what you “do” if its presented in a fashion that isn’t pushy. That means posting links to your blog posts and personal projects about 10% of the time, with 90% of your feed sharing OTHER PEOPLES projects and ideas. It’s the power of the Retweet (RT) and there are many people who have been extremely successful at it.
I highly recommend Mark Schaefer’s Business Grow Blog and his books “The Tao of Twitter” and “Return on Influence” to see how it’s done.
Twitter and Facebook operate differently. If you don’t understand the differences, this post may interest you:
Social Strategy: Facebook is your Newspaper, Twitter is Radio
If you blog, Twitter is easily the best way to reach an audience:
The Beauty of Blogging and Twitter
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Related Posts: RT Please?
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Vocalist with: Trace Relations – the Band
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