Facebook is becoming tiresome, I feel this way and I’m not the only one. In recent weeks, with all the political posturing in the U.S., many people are ignoring Facebook altogether or spending less time interacting there. This is bad news for small businesses, entrepreneurs and musicians who are there to build client and fan bases. Yes, the election is over so the political furor will fade some on Facebook, but there other factors at play in Facebook frustration amongst users. Topping it off is the fact that casual Facebook users, once they take a break from Facebook, are unlikely to come back with as much interest as before.
Twitter: great for freelancers
Meanwhile, Twitter just keeps getting slowly stronger, with more engagement and a simplified attitude.
I am a Facebook junkie from way back, so you’ll likely always find me there to some degree. But Twitter is fast becoming my social media outlet of choice.
Think Twitter doesn’t matter, check this out and think again: Who Gives a Twit About Twitter? A LOT of Folks
REASONS to “LIKE” TWITTER over FACEBOOK
1. Facebook is killing the entrepreneur spirit.
Facebook just got greedy with changes to its ranking system that determines what posts you see in your “news feed”. They just killed one of the best things about Facebook, prior to these changes small businesses and indie artists had a more even playing field with the big corporate entities. Fans could “like” your page and then see everything you posted in their news feed. Now those items only show up when the page owner pays to “promote a post.” That’s the end of the entrepreneur spirit on Facebook. That’s my opinion, based on drop in interaction on Facebook pages for this blog and for the band, Trace Relations. Facebook is claiming that their changes will actually help brands, but I don’t see how it can help freelancers like myself with little or no budget for advertising.
Reading:
AdWeek: Facebook Page Posts Marked as Spam Spiked Amid Algorithm Outcry2. Meeting Interesting People
Twitter takes the onus off of the user to actually “know” the person you are following. It doesn’t matter, in fact, Twitter is geared to interaction with people you have never met before, as well as people you “know”. I have been amazed at the number of interesting people I have met and now feel like I “know” because of Twitter. I wrote an article about some of them here:
7 Incredible People I Know through Social Media3. Twitter’s focus is on sharing ideas and building credibility
Sharing of original content gets high engagement on Twitter, if you work at it. Nothing is a magic bullet for promoting indie music, film, or start up business ideas, but people on Twitter seem actually interested in what you “do” if its presented in a fashion that isn’t pushy. That means posting links to your blog posts and personal projects about 10% of the time, with 90% of your feed sharing OTHER PEOPLES projects and ideas. It’s the power of the Retweet (RT) and there are many people who have been extremely successful at it.
I highly recommend Mark Schaefer’s Business Grow Blog and his books “The Tao of Twitter” and “Return on Influence” to see how it’s done.Twitter and Facebook operate differently. If you don’t understand the differences, this post may interest you:
Social Strategy: Facebook is your Newspaper, Twitter is RadioIf you blog, Twitter is easily the best way to reach an audience:
The Beauty of Blogging and Twitter
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Need help with media training for upcoming TV appearances? Need video produced for corporate audience or broadcast television? What about Social Media? Facebook, Twitter, Youtube and Linkedin are business drivers in the new economy. Let Tracy help – Call Trace Productions (972-437-4433) or email tracy@traceproductions.com to schedule a phone consultation. We tailor our services to fit your needs. Thanks for visiting The Social Freelancer ™ blog.
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Related Posts: RT Please?
(click on titles to read the articles, thank you.)
The Social Media Multiple Personality Disorder
Why I Don’t Go Political with Social Media
Why You Should Schedule Tweets AND Engage. Yes. It Matters
Focus on What You CAN do, Not What You CAN’T
The Beauty of Blogging and Twitter
Social Strategy: Facebook is Your Newspaper, Twitter is Radio
Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)
Who Gives a Twit about Twitter? A lot of Folks…
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Tracy Ready is a Writer, Producer, Director of Photography, Vocalist and Media Consultant based in Dallas, Texas USA – contact tracy@traceproductions.com
Tracy Ready, Writer, Producer, Director of Photography, Vocalist: The Social Freelancer - Photo by: Steve Lewis
Owner:
Trace Productions – Broadcast, Corporate and Documentary Television Production
Texas B-roll and City B-roll – HD Stock Footage of Texas, plus more U.S.A. states and Puerto Rico
Vocalist with: Trace Relations – the Band
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I use Twitter considerably more than Face Book these days. Enjoyed this article.
Twitter has proved to be very powerful business for me – I’ve grown to over 80,000 followers in 3 years teaching authors how to promote themselves online.
But big numbers are far less important than how one USES Twitter. The magic happens at a personal level, and it’s incredibly easy to chat, and drop links etc.
By contrast, Facebook works well, but always feels very slow and muddy.
Enjoyed your blog but if twitter is your choice why do you facebook? I prefer FB because I can chat with my family all over world. Can’t do that on twitter plus those that don’t have marketing to do on twitter tweet non stop all day what they ate, what TV show they are watching…etc. Who cares? To me it seems to cease ‘real’ communication should be…instead of boredom.
[...] Three Reasons to “Like” Twitter over Facebook [...]
Thanks again Tracy. Didn’t want to say it over there but I’m really getting tired of FB.
Thanks for commenting Ruthie… they are just 2 different animals, Facebook and Twitter. I do enjoy both for different reasons, and there are many friends who I interact with on Facebook that are not on Twitter. But as far as posting inane material non stop “I just brushed my teeth!” – there are people like that everywhere, on Twitter I just don’t follow those folks, on Facebook I hide them from my feed… Like you, not interested in that. In terms of MEETING people and engaging with people from all over the world, and driving traffic to this blog, Twitter wins, hands down.
Facebook is cool, but it has changed, and for the worse, in my opinion. thanks for visiting hope you’ll sign up for my weekly newsletter here – secure sign up in box on right hand column, no spam anytime!
All the best, Trace
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