Image Communications Expert Cathrine Hatcher discusses color and how it affects public perception in this video for TraceTV – Film – Music – Social Media.

We are all constantly communicating, both verbally, and non-verbally. Cathrine’s message here exposes how our choice of color in clothing can affect those that we meet with in our daily lives. It is interesting to note the origins of our perceptions of blue and red in particular. It also seems evident that these concepts carry over to the colors chosen for websites, advertising, television; anywhere, anytime we are communicating a message to one or more individuals. As soon as you arrive for a meeting, or as soon as a potential client is visiting your blog or website they are forming subconscious impressions of you based simply on color.

“According to the Institute For Color Research, all human beings make a subconscious judgment about a person, place or thing within 90 seconds of initial viewing, & that between 62% and 90% of that assessment is based on color alone.” – Cathrine Hatcher

So, we ask you – Are you aware of the specific effects of color on human perception? Have you ever left a meeting in which you felt you didn’t perform well, but had no clue why? Could it have had something to do with the color of your clothing?

If you find this video and blog informative (or not) please let us hear from you, we thrive on feedback! Post comments below and / or post link to your FaceBook page or Twitter profile. We offer these videos free of charge, all that we ask is that you share them around to your friends, that would really help us keep the blog going. Also, we have a free newsletter for you to sign up for to be notified of new postings and videos that we think you might like. It will be published twice a month, and that’s it, we don’t like to get bombarded with repetitive messages and assume you don’t either. No spam ever, two emails a month – that’s it. You can also opt-out at anytime, no questions asked. Thanks.

The Wardrobe Color Guide seen in the video is available at PersonasID.com

Cathrine Hatcher is a Professional Speaker, an Image Communications Expert and President of Persōnas Image Dynamics. For 23 years, she has been actively working in media, including film, commercials, video production and print. She conducts group workshops, training seminars and presentations given to large groups, nationwide and in Canada. Recent speaking engagements have been at Texas Instruments, Nortel, Alcatel & Boeing.
Cathrine Hatcher – PersonasID.com
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Note from Trace:
I’ve long been fascinated with the wealth of information all around me, in my circle of friends and family. Cathrine Hatcher is one of those people that I am just drawn to for her expert insight in the field of personal appearance, and because she’s just a genuine, nice lady. So when we were looking to shoot some videos for this blog that would be helpful to others, made with people we enjoy working with, she immediately came to mind. This is the first of several videos we are producing with Cathrine and she has been a goldmine of encouragement and assistance in launching this site. So, thanks Cathrine!

Trace