The Social Freelancer: Media + Music

The Social Freelancer and Trace Relations Music

Social Media Strategy: Be Real

Social Media Strategy: Be Real

This is a guest post by my social media – music world friend Stan Stewart. Yes, we are friends, although we’ve never met in person – it’s the power of social networking, at work… More about Stan following this article. Thanks for tuning in – Trace

If you want to, you can read dozens of how-to posts about how you should run your social media campaigns. They are everywhere these days. And it’s a great idea to find out as much as you can about whatever social networks you’ve selected for your brand or personal use. But this post is about something much more simple for each of us: being the real you.

I’ve been on Facebook, Twitter, and other social media for many years. Over the years, I had accrued a few clients who have trusted me with their social media.

Eventually, I gave up workouts, delayed mealtimes and failed to practice my art in order to keep the tweets flowing. Twitter, in particular, had become an obsession with me. Then, some life changes arose in my life that required more than the usual demands on my time. And like so many experiences that seem like hardships at the time, one of the gifts that I gained from this time in my life was this:

Be You. That's it.

Be You. That’s it.

In both physical and virtual social circles, the best you can do is be real.

One of the ways that I had to become real on social media was to reduce my expectations of my presence there. With my perfectionist tendencies, I insisted that once patterns were in place on a social network, I could not let up on them. For example, on one client account, I had a daily “quota” of old style retweets. During this time of change in my life, I simply couldn’t keep this going. Emotional/physical reality takes precedence over virtual reality. Like it or not. With a reduced set of retweets and much to my surprise, the account continued to gain followers and influence anyway. This was a huge lesson for me.

Lighten up.

Social media is an extension of our other social ways of connecting. Hopefully, you don’t put on a facade that is fake with your friends. The same should apply to social networks. If you try to be something other than who you are, it will eventually mess things up anyway. The real you always wants to come through and so it will: front ways or sideways. And the direct approach is better.

One of the ways you can be the real you is to set realistic expectations. As I learned with the client account, these may be the number of updates per day. But being realistic can also have to do with how much you reach out to other people and how much you let them come to you; what style you bring when answering responses from other people; whether you interact with one person at a time or many; and so on.

Social media is, again, just an extension of our other social interactions and so it looks very similar.

(A word of caution: There is one way that social media is entirely different from physical interactions with other people: it’s all “public”. You might be able to have a quiet breakfast with a trusted friend and expect that what you say there won’t be heard by other people. That’s never the case on social media. Anything you say there can be spread to anyone who wants to read it. It’s good to keep this in mind. But that’s another post…)

What ways have you found to be the real you on social media?

Copyright © 2013 by muz4now, inc. Used at by the express permission of muz4now and the author, Stan Stewart.

Stan Stewart

Stan Stewart

Stan Stewart is a man, blogger, and musician with a social media presence. He is seeking to align his musical knack for improv with his life which has often been far too structured and premeditated. It seems to be working.
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Here are 2 more articles that may interest (inspire?) you…

Balancing Creativity, Business and Social Media

The Creative Quandry: When Finances Battle ART

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posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (5)

5 Responses to “Social Media Strategy: Be Real”

  1. Thanks for the opportunity to guest post on your fantastic blog, Trace! I’m really honored to be a part of what you’re doing here.

    Playful blessings,

  2. […] Social Freelancer blog – hope you’ll read and comment! [green_message]Source: [/green_message] Follow me on Facebook at […]

  3. Ebb, Flow, Life changing, and I spend almost no time with twitter. Full time job, and with my kids. finding the energy to clean is all I’ve got these days. Time to get back on the horse though. Nice post.

  4. Susan Featro says:

    I enjoyed your guest post, Stan! I agree that being real is key – in our writing, in our art, in our life…and on social media. It’s amazing how hard people will sometimes try…going to great extents to avoid letting people see what’s real…when it’s as simple as that – being who we really are. We all have strengths & weaknesses, good days & bad days, and we’re all struggling sometimes and doing the best that we can. I have felt the pull to give out more than is realistically possible in my social media endeavors, and I find it helpful to just continually check in with myself & ask how I’m honestly feeling…and then to adjust as necessary. I love that you raised this topic of being real, because it’s important, and I love seeing people be real (in social media & in life,) because we give each other permission to be ourselves & be real when we are practicing that.

  5. Thanks, Steven and Susan for resonating with my post! Keep being real…

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