Broadcast television as I have known it for the last 20+ years has changed. The business as we knew it is mostly gone.

“Money’s tight, times are hard, here’s your damn birthday card…”

Trace - Promo for Trace Relations CD ~ Photo by Stephan R. Lewis, all rights reserved

That’s a bit rude but it makes me laugh. I like the sentiment because it’s reality based. The fact is you might think you’re “special” but most times very few others do. I find that it pays to be original and re-invent yourself and what you do every ten years or so.

I am striving to re-invent myself business wise to being more active as a writer, producer, speaker, documentary filmmaker, vocalist and songwriter in addition to keeping the video production business going.

So What’s Up?
That doesn’t mean I am not working as a Director of Photography – I am. It is my primary source of revenue. I love shooting and producing for good clients who appreciate the skills I bring to the table for their video projects. But the long term business reality is that lower quality and cheaper rates are what syndicated TV shows and corporations are wanting and, in fact, demanding. There will only be downward pressure on day rates for freelance media professionals as I see it right now.
Why? Check out the rest of this post from The Social Freelancer ™>>> Read more…

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Often, people tell me they are not active on Facebook or Twitter because they feel like they don’t have anything to say.

The fact is they’re getting too hung up on being totally original. If you stop and think about it, no one is truly original or “earth shattering” very often.

What’s Old is New with Social Media Read more…

Introducing The Social Freelancer Blog and Facebook Page

Why?

I have dreamed up some great names for businesses, bands and websites over the years, but gave very little thought as to how to protect them. I thought as long as I was using something as an email address or domain name on website, I was somewhat protected. WRONG.

How I Screwed Up – A Cautionary Tale
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The Social Freelancer 8 Most Popular Posts:

Why What’s OLD is NEW in Social Media

Keep the “Social” in Social Media
SIX MORE Posts and CONTACT Trace >> Read more…

“You don’t want to be a promotional bullhorn in social media. You have to learn when to speak, when to promote and how much self promotion is expected, or tolerated.” ~ Tony Cecala, Ph.D., Business Strategist

Freelance Media Consultant Tracy Ready interviews Tony Cecala, Ph.d. about managing Social Media for small business, entrepreneurs and freelance consultants:

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Watch This Space!

Did you ever notice billboards with this message? “Watch This Space!” You drive past it everyday and then you naturally start watching to see what ad shows up there. Read more…

Image Communications Expert Cathrine Hatcher discusses color and how it affects public perception in this video for TraceTV – Film – Music – Social Media.

We are all constantly communicating, both verbally, and non-verbally. Cathrine’s message here exposes how our choice of color in clothing can affect those that we meet with in our daily lives. It is interesting to note the origins of our perceptions of blue and red in particular. It also seems evident that these concepts carry over to the colors chosen for websites, advertising, television; anywhere, anytime we are communicating a message to one or more individuals. As soon as you arrive for a meeting, or as soon as a potential client is visiting your blog or website they are forming subconscious impressions of you based simply on color.

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Freelance Media Professional Tracy Ready speaks about his experience in learning social media skills to promote small business. Included is list of Top 3 skills to attract more followers on Twitter, Facebook and other Social Media sites. This is first in series of 10 videos on this and related topics. Free newsletter at TraceTV-Film-Music-Social Media blog
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