The Social Freelancer: Media + Music

The Social Freelancer and Trace Relations Music

The Social Freelancer:

Crossing the Digital Divide.. in a hammock! Infographic

Yes! I took some time off, shared some good times with my brothers, then retreated into the East Texas woodlands for a getaway with my lovely wife.

My office earlier this week!

My office earlier this week!

I believe it’s important in business and social media to TAKE a BREAK. It can bring you back to your daily existence with a new attitude. I wrote about it last week in this post -> Done Nothing in Social Media? No big deal. Jump in.

With that in mind, hope you’ll forgive a “quickie” post as I settle back into my world here at Trace Productions.

I am intrigued by this great infographic courtesy of KISSMETRICS and the fact that “2013 marks the first year U.S. adults spent more time viewing media on digital devices – more than any other form. It appears that print, radio and even television have officially become unseated as dominant sources of media.” Read more…

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posted by Tracy Ready in Communications,The Social Freelancer and have No Comments

Social Media Strategy: Be Real

Social Media Strategy: Be Real

This is a guest post by my social media – music world friend Stan Stewart. Yes, we are friends, although we’ve never met in person – it’s the power of social networking, at work… More about Stan following this article. Thanks for tuning in – Trace

If you want to, you can read dozens of how-to posts about how you should run your social media campaigns. They are everywhere these days. And it’s a great idea to find out as much as you can about whatever social networks you’ve selected for your brand or personal use. But this post is about something much more simple for each of us: being the real you. Read more…

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posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (5)

Why I Stopped Expecting My Friends to “Get It”

Got a great idea? A concept to change the world? Excellent, but here’s the deal: It means nothing unless you act upon it and bring it to the “real world”

A Tricky Life Lesson
I now understand that an idea, however great it is in my “mind’s eye”, means little to anyone else. It never will, until I do something about it.

Ideas are common, the execution of ideas is a rare commodity.

Read more…

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posted by Tracy Ready in Music,Psychology,social networking,The Social Freelancer and have Comments (24)

Reciprocate! A Simple Concept for Social Media

Simple stuff! If someone “likes” or “retweets” your postings on Facebook, Twitter, or any social media outlet, RETURN the FAVOR.

RECIPROCATE! It works. I wrote this post in 2011 and since then it has been one of the most shared articles from my blog. Hope you enjoy, and will leave a comment below. Is this helpful to you?

What makes you feel good? For most of us just being acknowledged for something we have done does the trick. When someone mentions me or posts one of my articles, it warms me up. One little mention lets me know I’m not just “spittin’ in the wind” with social media.

What’s the easiest way to thank someone? Reciprocate!

Thanks for visiting...

Thanks for visiting…

On Facebook or Twitter it’s easy to thank someone. Post an update and use the “@” symbol in front of their name. That becomes a link to their profile and (on Facebook) shows up on their wall or (on Twitter) shows up in their “mentions”. As soon as that person checks in with these services they will likely see that you have mentioned them or gave them credit for a compelling post.
>>>READ On to see how I do it and who is on my Top 15 “Reciprocators” List>> Read more…

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posted by Tracy Ready in creative,social media,social networking,The Social Freelancer and have Comments (21)

Reaching Out: Why Good Content is not Enough

A thought this morning: “Content is King” is a myth.
From my earliest foray into social media and blogging, I have heard the “Content is king” line and believed it. It makes sense that if you don’t have anything interesting or informative to say, few will pay attention. Now I see that having great content is important, but it’s just one of the keys to the puzzle. I wish that merely posting inspired writing, photographs, quotes and other popular content were the keys to attracting millions of eyeballs to this blog, but alas, this is not so.

Is your "stuff" being seen?

Is your “stuff” being seen?


Great content is nothing without REACH. Read more…

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posted by Tracy Ready in Internet,marketing,social media,social networking,The Social Freelancer and have Comments (19)
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