The Social Freelancer: Media + Music

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5 Tips for Freelancers – and ALL Entrepreneurs

There are many lessons I have learned in more than 25 years in the business of television and video production (this is my 20th year as a freelancer).
Here are five tips I would consider KEY:

5 Tips for Freelancers – and ALL Entrepreneurs

1. Build strong alliances with other freelancers in your line of work and related fields.

Networking and keeping in touch with other directors of photography, photographers, writers, producers and related freelancers has been key to the longevity of my business. Some of them are my direct competitors, but I consider them allies.

Often a job will come up that I am too busy to do so I will refer the client to someone else, who I trust and is equally qualified (and who will not try to steal my client). This works both ways: I have gotten many shoots and writing jobs through this network of freelancers.

Additionally, people that I meet who work in related positions, like sound mixers, make up artists, gaffers and grips are valuable resources. Clients will sometimes ask these people if they know a director of photography or writer-producer who would be a “good fit” for their project.

Another spot where this helps is in gear acquisition: We are often asked to provide cameras or related equipment on a job that I don’t personally own. Usually I know another freelancer who has the piece of gear and will gladly rent it to me for a discounted rate if they are not using it on the shoot day. This is cheaper than getting the gear from a rental house and builds a good rapport with the other freelancer who will then, in turn, be more likely to refer me on a project that they can’t handle.
READ ON – More Tips-> Read more…

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posted by Tracy Ready in creative,marketing,Opinion,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Video Production and have No Comments

The Freelance Life: Hitting the Reset Button

“In taking stock of ourselves, we should not forget that fear plays a large part in the drama of failure. That is the first thing to be dropped. Fear is a mental deficiency susceptible of correction, if taken in hand before it gains an ascendency over us. Fear comes with the thought of failure.” – Douglas Fairbanks

I am taking stock of myself this morning. This quote from Douglas Fairbanks reminded me of the mentally crippling nature of fear. It is the root of all inactivity, a sign of regression instead of progression.

It is important for me to take a step back, take stock of all I am doing, examining what’s working for me and what’s not.

Merging "work" with creative

Merging “work” with creative

I reached a point of overload at the end of 2014. Multiple projects have been started, some pieces complete, others needing more time and work. This blog, while rewarding to me on a psychological level, is only moderately successful in reaching larger audiences.

I struggle with the ups and downs of my production business TraceProductions.com as I have for 20 years now. The video and television production business has been rewarding. My career has taken me all over the world and given me a (mostly) steady income and incredible experiences that I wouldn’t trade for anything. But it is a changed business. For too many reasons to go into here, there is nothing but downward pressure on pricing for many of the services I have traditionally provided for my clients. I stay busy and am grateful for the work I have but it is less profitable than ever before. I have grown and moved on, learning and developing new skills that continue to enrich my life’s experience. Read more…

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posted by Tracy Ready in marketing,Opinion,Psychology,social media,social networking,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Writing and have Comments (5)

Confessions of an Instagram Junkie. Why I love “In the moment” photography

I admit it. I am an Instagram junkie. Why? Because it’s “in the moment” photography, quite different from my career in television and video production, which is all about having a plan (and a budget) for production that achieves a specific goal for the client. Instagram is about seeing something interesting and being able to capture and share it quickly.
Instagram is fun for me because it encourages spontaneity of thought in composition and speedy interaction with others about your image. All of the images in this post were created with very little forethought. The ability to apply a filter, enhance the image and post it to your network all within five minutes of having the first idea of the image frees up my creative energy. I hope you enjoy these photos, I enjoy snapping them… Follow me -> Instagram: tracetvfilm

Stoned? This planter sits next to my chair on our back patio. One morning I just decided it would make a nice frame. Art? I don’t know, you decide.

Scroll ON! 7 more Instagram pics from Trace, here: Read more…

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posted by Tracy Ready in creative,Image,Photography,social media,social networking,The Social Freelancer,TV – FILM – VIDEO – PHOTO and have Comment (1)

Tuesday Tips: Tell the World Something Important – Darren Rowse

Today’s Tuesday Tips is a short, sweet family story from Darren Rowse of Problogger that helped me take a step back and think about the value of the moment and what I’d like to accomplish as a writer, and as a human. Plus, I like listening to his Aussie accent! Good stuff here:

“Daddy, make sure you tell the world something important…” ~ Xavier Rowse
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“The times where I have actually told the world something important, rather than something that I think might be profitable, they’re the times when things begin to take off for me.” – Darren Rowse

Darren Rowse @ProBlogger

Darren Rowse @ProBlogger

Darren Rowse has created an online presence that challenges, informs and inspires me. If you are a writer, blogger or aspiring entrepreneur, I encourage you to visit his blog for insight often, here: ProBlogger.net

Catch Darren’s excellent videos – Subscribe: Darren Rowse on YouTube

Follow Darren Rowse on Twitter: @ProBlogger

What do you think? Comment below, thanks.

RELATED READING: Read more…

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posted by Tracy Ready in creative,marketing,social media,social networking,The Social Freelancer,Writing,youtube and have No Comments

Tuesday Tips: How to Create a Buzz with No Budget – Entrepreneur

It’s scary: No money for promotion. Guess what? There are millions out there with the same problem. What can you do?

Local Bigwig‘s Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips. via Entrepreneur on Youtube:

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Read the post: Entrepreneur Magazine: How to Create Buzz on No Budget

I like that the first tip in this video is about getting on the phone, having the courage to reach out in a human way in support of your business. In my view, its sad what is happening in this age of enhanced digital interaction, a slowing of ACTUAL CONVERSATION. Read more…

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posted by Tracy Ready in Communications,marketing,social media,social networking,The Social Freelancer,youtube and have No Comments
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