The Social Freelancer: Media, Music, TV & Film

News and Information from Tracy Ready ~ Trace Productions

social media:

How to Become a “Social Freelancer”

I’m no expert, just a freelancer trying to make my way in this world. I watch what others are doing (or not doing), implement ideas that make sense to me, and share it here. I use social media as an outlet of expression and a way to assist growth in my business.

Being “social” can certainly enhance your business, but it won’t MAKE a business.

Where to Begin? Read more…

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posted by Tracy Ready in The Social Freelancer and have Comments (2)

5 Reasons We’re Afraid of Networking – How To Avoid The Negativity Spiral

So much nervousness about what to post on social media! I see many people worried about what others may think if they post “the wrong thing.” Most of us have some insecurities when it comes to socializing, whether it be at an informal party, a networking event or in social media (Facebook, Twitter, Google+ etc…). I think most of it stems from these five self-doubting thoughts:
READ ON – 5 Reasons We’re Afraid of Networking Plus 5 Helpful Posts >>> Read more…

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posted by Tracy Ready in The Social Freelancer and have Comments (2)

Botched PR: What Netflix and Facebook Execs Don’t GET

What a crazy week, and it’s only Wednesday! Now I am compelled to have a bit of a rant. Our regular slammed busy week is further complicated by this exchange:

Lauren: “Damn, they changed Facebook again. What is the deal with this News Feed? I don’t get it. Why do they keep changing it all the time?”
Trace: “Who the hell knows? I’ll try to figure it out later but right now I have to answer these ten mind-numbing emails, go to the post office and return some gear. Who’s got time for this stuff?”

Facebook FAIL

What They Don’t Get – WE DON’T LIKE CHANGE! Especially when it seems completely unnecessary… Read more…

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posted by Tracy Ready in The Social Freelancer and have Comment (1)

Google+? Novelty for Now. Google Reader? GOLD

In recent weeks there has been a lot of speculation about Google’s new social networking interface, Google+. Yes, I am a social media junkie, so of course I have a profile on Google+ and you can easily find me there. Truth is, I am only there because I have gmail and Youtube (Owned by Google) accounts and they naturally made it easy for their current users to migrate into Google+.

My Take on Google+? Read more…

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posted by Tracy Ready in The Social Freelancer and have Comments (4)

Keep the “Social” in Social Media – Revisited!

It’s a busy week here and I have had several requests to see this post again so here we go, reminding you to:

KEEP THE SOCIAL IN SOCIAL MEDIA
Hope you find this helpful. I look forward to your comments and criticism, it’s all good. Won’t you post something in comments below? Many thanks, Trace

Freelance Media Professional Tracy Ready discusses the analogy of social media for freelancers as going to series of parties and outlines the relationship between social networks, a blog and small business websites.

YouTube Preview Image

“Have fun at the party but don’t be a jerk!”

See the rest of the story>>> Read more…

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posted by Tracy Ready in youtube and have Comments (14)

Top 7 Socially Smart Indie Musicians!

Today’s post is a showcase of indie musicians who really “get it” about Social Media. One month ago, I posted this article > Let’s Stick Together: Share to Become 1 of “My Top 5 Socially Smart Indie Musicians”.

In it, I asked indie artists to help spread the word about my band‘s upcoming CD release, with the promise that I would post an article highlighting indie musicians who responded and whose music I genuinely respect.

It had to be Top 7! Read more…

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posted by Tracy Ready in The Social Freelancer and have Comments (6)

Reciprocate! A Simple Concept for Social Media

What makes you feel good? For most of us just being acknowledged for something we have done does the trick. When someone mentions me or posts one of my articles, it warms me up. One little mention lets me know I’m not just “spittin’ in the wind” with social media.

What’s the easiest way to thank someone? Reciprocate!
On Facebook or Twitter it’s easy to thank someone. Post an update and use the “@” symbol in front of their name. That becomes a link to their profile and (on Facebook) shows up on their wall or (on Twitter) shows up in their “mentions”. As soon as that person checks in with these services they will likely see that you have mentioned them or gave them credit for a compelling post.
>>>READ On to see how I do it and who is on my Top 15 “Reciprocators” List>> Read more…

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posted by Tracy Ready in The Social Freelancer and have Comments (16)

Why I Use Twitter AND Facebook – What About Google+?

Many look at Twitter and Facebook as a waste of time. They also question the sanity of those of us who use these sites extensively.

If someone offered you a free billboard for your business, but you had to put it up yourself, would you do it?

I’ll bet the first question you’d have would be “What street is it on?” Because then you could judge whether or not putting up the sign would be worth the effort.

What if?
You were told that your free billboard would be on a dirt road in the middle of nowhere. However, if you would maintain the sign, and keep it posted with current, interesting content, it would be gradually moved to rural highways and eventually to busy interstates and be seen by thousands every day. Would you do it then?
Read more…

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posted by Tracy Ready in The Social Freelancer and have Comments (9)

Blog: Why You Shouldn’t Try This Alone

This blog is fun for me. I like to write and I’m interested in expanding scope of my business, so it’s a good fit. But it’s not for everyone. I made a lot of mistakes getting started. I got past a hump, a time when I didn’t have a strong identity for the site. I didn’t have a clue, but I slogged through it. It is a big time commitment and something that I believe you should think through before starting. More about this HERE > Should You Blog? Don’t Be Fooled, It’s a JOB.

To blog, or not to blog... that's the question


IF Blogging is Right for You, READ ON Read more…

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posted by Tracy Ready in Writing and have Comment (1)

Let’s Stick Together: Share to Become 1 of “My Top 5 Socially Smart Indie Musicians”

Let’s face it. Nothing is easy, especially trying to promote original music in a world of shrinking budgets, a stagnant live music scene and the proliferation of free online music sources. If you are trying to make music, record it and get people to listen, it’s clear you have to work a whole bunch of channels (Facebook, Twitter, Youtube, etc…) to make anything happen.

Vocalist Tracy Ready, Photo by Rick Moore

I am in the same boat with my band, Trace Relations ™ and our debut CD release. If you are an independent artist or band, I have a proposition for you that I think is a win-win.
If this sounds good to you, join in. If not, that’s cool too, thanks for dropping by. I hope you’ll take a moment to listen to some Trace Relations ™ music, and tell me what you think of the project.

HERE”S THE DEAL FOR INDIE MUSICIANS AND BANDS: Read more…

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posted by Tracy Ready in The Social Freelancer and have Comments (12)

Why Are These The Top 3? Analyzing Social Media

I confess. I am a Google Analytics junkie. This tool shows me on a daily basis what traffic is coming to this site, where people are visiting from (more than 40 countries so far!), and what posts are getting the most views. I enjoy looking at the statistics because it shows results of the work I put into sharing the posts across multiple social networks. I try to understand why some posts do better than others. A good writer wants to know what’s working and what’s not, and tries to improve on his craft.

Google Analytics rules... Today I am looking at the three posts which have been shared most often, trying to discern what it is that makes them successful. I would enjoy hearing your opinion. Please post in the comments section below. Thanks for tuning in. – Trace

Want to know about this tool? It’s free, and I don’t get anything for recommending it, go here> Google Analytics
READ on for Top 3 Posts from The Social Freelancer ™>> Read more…

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posted by Tracy Ready in Writing and have Comments (2)

Should You Blog? Don’t be Fooled, it’s a JOB

It’s not “Julie and Julia”
Did you see that film? A young woman in New York who desires to be a great cook starts preparing a recipe a day from Julia Child’s “Mastering the Art of French Cooking”. She starts a blog site and writes about her experiences. By the end of the story she has become an internet sensation having done nothing to promote the blog. It’s an excellent film that my wife and I enjoyed very much. However, this business about her blogging success was just pure “Hollywood”. It doesn’t happen like that.

To blog, or not to blog... that's the question

Don’t let anyone fool you, it’s a JOB.

READ ON > Is blogging right for you? Read more…

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posted by Tracy Ready in Writing and have Comments (13)
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