The Social Freelancer: Media + Music

The Social Freelancer and Trace Relations Music

Social Media Strategy: Be Real

Social Media Strategy: Be Real

This is a guest post by my social media – music world friend Stan Stewart. Yes, we are friends, although we’ve never met in person – it’s the power of social networking, at work… More about Stan following this article. Thanks for tuning in – Trace

If you want to, you can read dozens of how-to posts about how you should run your social media campaigns. They are everywhere these days. And it’s a great idea to find out as much as you can about whatever social networks you’ve selected for your brand or personal use. But this post is about something much more simple for each of us: being the real you. Read more…

posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (5)

Reciprocate! A Simple Concept for Social Media

Simple stuff! If someone “likes” or “retweets” your postings on Facebook, Twitter, or any social media outlet, RETURN the FAVOR.

RECIPROCATE! It works. I wrote this post in 2011 and since then it has been one of the most shared articles from my blog. Hope you enjoy, and will leave a comment below. Is this helpful to you?

What makes you feel good? For most of us just being acknowledged for something we have done does the trick. When someone mentions me or posts one of my articles, it warms me up. One little mention lets me know I’m not just “spittin’ in the wind” with social media.

What’s the easiest way to thank someone? Reciprocate!

Thanks for visiting...

Thanks for visiting…

On Facebook or Twitter it’s easy to thank someone. Post an update and use the “@” symbol in front of their name. That becomes a link to their profile and (on Facebook) shows up on their wall or (on Twitter) shows up in their “mentions”. As soon as that person checks in with these services they will likely see that you have mentioned them or gave them credit for a compelling post.
>>>READ On to see how I do it and who is on my Top 15 “Reciprocators” List>> Read more…

posted by Tracy Ready in creative,social media,social networking,The Social Freelancer and have Comments (20)

Reaching Out: Why Good Content is not Enough

A thought this morning: “Content is King” is a myth.
From my earliest foray into social media and blogging, I have heard the “Content is king” line and believed it. It makes sense that if you don’t have anything interesting or informative to say, few will pay attention. Now I see that having great content is important, but it’s just one of the keys to the puzzle. I wish that merely posting inspired writing, photographs, quotes and other popular content were the keys to attracting millions of eyeballs to this blog, but alas, this is not so.

Is your "stuff" being seen?

Is your “stuff” being seen?

Great content is nothing without REACH. Read more…

posted by Tracy Ready in Internet,marketing,social media,social networking,The Social Freelancer and have Comments (19)

Blog: Why You Shouldn’t Try This Alone

This blog is fun for me. I like to write and I’m interested in expanding scope of my business, so it’s a good fit. But it’s not for everyone. I made a lot of mistakes getting started. I got past a hump, a time when I didn’t have a strong identity for the site. I didn’t have a clue, but I slogged through it. It is a big time commitment and something that I believe you should think through before starting. More about this HERE > Should You Blog? Don’t Be Fooled, It’s a JOB.

IF Blogging is Right for You, READ ON Read more…

posted by Tracy Ready in Communications,education,social media,social networking,The Social Freelancer,Writing and have Comment (1)

Should You Blog? Don’t be Fooled, it’s a JOB

It’s not “Julie and Julia”
Did you see that film? A young woman in New York who desires to be a great cook starts preparing a recipe a day from Julia Child’s “Mastering the Art of French Cooking”. She starts a blog site and writes about her experiences. By the end of the story she has become an internet sensation having done nothing to promote the blog. It’s an excellent film that my wife and I enjoyed very much. However, this business about her blogging success was just pure “Hollywood”. It doesn’t happen like that.

Don’t let anyone fool you, it’s a JOB.

READ ON > Is blogging right for you? Read more…

posted by Tracy Ready in social media,social networking,The Social Freelancer,Writing and have Comments (14)
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