The Social Freelancer: Media + Music

Latest from The Social Freelancer and Trace Relations Music

5 Tips for Freelancers – and ALL Entrepreneurs

There are many lessons I have learned in more than 25 years in the business of television and video production (this is my 20th year as a freelancer).
Here are five tips I would consider KEY:

5 Tips for Freelancers – and ALL Entrepreneurs

1. Build strong alliances with other freelancers in your line of work and related fields.

Networking and keeping in touch with other directors of photography, photographers, writers, producers and related freelancers has been key to the longevity of my business. Some of them are my direct competitors, but I consider them allies.

Often a job will come up that I am too busy to do so I will refer the client to someone else, who I trust and is equally qualified (and who will not try to steal my client). This works both ways: I have gotten many shoots and writing jobs through this network of freelancers.

Additionally, people that I meet who work in related positions, like sound mixers, make up artists, gaffers and grips are valuable resources. Clients will sometimes ask these people if they know a director of photography or writer-producer who would be a “good fit” for their project.

Another spot where this helps is in gear acquisition: We are often asked to provide cameras or related equipment on a job that I don’t personally own. Usually I know another freelancer who has the piece of gear and will gladly rent it to me for a discounted rate if they are not using it on the shoot day. This is cheaper than getting the gear from a rental house and builds a good rapport with the other freelancer who will then, in turn, be more likely to refer me on a project that they can’t handle.
READ ON – More Tips-> Read more…

posted by Tracy Ready in creative,marketing,Opinion,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Video Production and have Comment (1)

Beware of the Dangerous Facebook Assumption

Danger is lurking on Facebook.

Actually, no. Facebook is just a thing, a bulletin board we can all post to in a virtual space. The danger is lurking in your head.

We’re all making assumptions about each other and the world around us, everywhere, all the time. Along came Facebook, a breeding ground for bad assumptions. The old joke becomes painfully true:

To assume makes an ass out of you and me. (ass + u + me)

Facebook: The Social Freelancer

Facebook: The Social Freelancer

What’s the story?
Recently I was talking with a very good friend and colleague, who I have known for more than 30 years. We live in different cities, but keep in touch via email and Facebook often, less often via phone than we used to. My friend tragically lost his brother several months ago, and he was referring to his brother’s death in a phone conversation, and I had no idea this had happened. I certainly would have sent some condolences, or gone to visit my friend during this time, had I known.

We both made unfortunate Facebook assumptions. Read more…

posted by Tracy Ready in social media and have Comments (13)

Is Social Media Killing the email REPLY?

Morning RANT: The email REPLY. What is going on? Why do many people not bother with a RESPONSE to an email (or a phone call?) This is not a new frustration for me, but it seems that fewer people are responding than ever before. Was it something I said? I don’t think so…

Take a moment to REPLY - it matters...

READ ON>>> Read more…

posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (3)

Keep the “Social” in Social Media – Revisited!

It’s a busy week here and I have had several requests to see this post again so here we go, reminding you to:

Hope you find this helpful. I look forward to your comments and criticism, it’s all good. Won’t you post something in comments below? Many thanks, Trace

Freelance Media Professional Tracy Ready discusses the analogy of social media for freelancers as going to series of parties and outlines the relationship between social networks, a blog and small business websites.

YouTube Preview Image

“Have fun at the party but don’t be a jerk!”

See the rest of the story>>> Read more…

posted by Tracy Ready in Communications,Image,Internet,marketing,social media,social networking,The Social Freelancer,youtube and have Comments (16)

A Crash A Day – It’s Not “Right” but it’s True

A Crash
You were seeing the beauty of the Swiss Alps up close and personal in a private helicopter. A rogue crosswind slammed the chopper into the side of the mountain with no warning. Miraculously you find yourself outside of the wreckage, the only survivor and basically unscathed, save a few bumps and bruises. This is the way we wake up each morning.

Rescue in the Alps - photo courtesy DataLife Engine

What To Do? >>> Read more…

posted by Tracy Ready in Music,The Social Freelancer,Writing and have Comments (6)
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