The Social Freelancer: Media + Music

The Social Freelancer and Trace Relations Music

Reaching Out: Why Good Content is not Enough

A thought this morning: “Content is King” is a myth.
From my earliest foray into social media and blogging, I have heard the “Content is king” line and believed it. It makes sense that if you don’t have anything interesting or informative to say, few will pay attention. Now I see that having great content is important, but it’s just one of the keys to the puzzle. I wish that merely posting inspired writing, photographs, quotes and other popular content were the keys to attracting millions of eyeballs to this blog, but alas, this is not so.

Is your "stuff" being seen?

Is your “stuff” being seen?


Great content is nothing without REACH. Read more…

posted by Tracy Ready in Internet,marketing,social media,social networking,The Social Freelancer and have Comments (19)

REAL “Social” Media: My dinner with Mark Schaefer and Friends

“It’s all about the moments.” is a phrase I like to use frequently. It reminds me to settle in to the moment, appreciate good times when they happen, and stop worrying about the things that didn’t work out as I had planned (that list is endless!).
A couple of weeks ago, I had a moment to remember, the result of seemingly random actions online and in real life.

I don’t really “know” Mark Schaefer, but I have been a reader and fan of his excellent work at BusinessesGrow.com for a few years now. He has also kindly shared some of my posts from this blog on Twitter. For Christmas, my wife gave me a copy of Mark’s book on influence marketing “ROI – Return on Influence” which I read and enjoyed immensely.

(L-R) Tracy Ready, Mark Schaefer

(L-R) Tracy Ready, Mark Schaefer


Social media is all about sharing things that you find interesting with others, and giving support to people whose work you appreciate, so I did that a few times. I posted links to Mark’s book and commented on the content. I did this because I liked the book, not because I wanted to meet the author, but that’s what happened.
A tune for this post! Listen in, turn it up> “I Live the Life I Love”
Read more…

posted by Tracy Ready in The Social Freelancer and have Comments (2)
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