The Social Freelancer: Media, Music, TV & Film » Internet marketing

The Beauty of Blogging and Twitter

Tracy Ready — Thu, 26 Jan 2012 14:59:12 +0000

Active writing for this blog and sharing content with the world has been an enriching experience for me, if not monetarily successful (there’s still hope!). The interactions with kind people from all walks of life online has given me a different perspective on the world at large. I have found that nothing beats Twitter for expanding your reach and introducing you to like-minded people from all over the globe.

Who Gives a Twit About Twitter? A LOT of Folks [Infographic]

Tracy Ready — Thu, 01 Dec 2011 14:56:15 +0000

Who gives a Twit to share a Tweet? What does it all mean? Well, it takes a bit of instruction (or self teaching as I did) to understand it but the numbers don’t lie, Twitter is a powerful news, information and marketing platform. Everyone who is ignoring it, think again, wrap your head around it, it’s here to stay.

5 Reasons We’re Afraid of Networking – How To Avoid The Negativity Spiral

Tracy Ready — Mon, 03 Oct 2011 18:47:49 +0000

So much nervousness about what to post on social media! I see many people worried about what others may think if they post “the wrong thing.” Most of us have some insecurities when it comes to socializing, whether it be at an informal party, a networking event or in social media (Facebook, Twitter, Google+ etc…). I think most of it stems from these five self-doubting thoughts:
READ ON – 5 Reasons We’re Afraid of Networking Plus 5 Helpful Posts >>>

The Negativity Spiral only goes DOWN

Keep the “Social” in Social Media – Revisited!

Tracy Ready — Wed, 17 Aug 2011 15:01:07 +0000

Freelance Media Professional Tracy Ready discusses the analogy of social media for freelancers as going to series of parties, and outlines the relationship between social networks, a blog and small business websites.

Why I Use Twitter AND Facebook – What About Google+?

Tracy Ready — Thu, 04 Aug 2011 13:49:16 +0000

Many look at Twitter and Facebook as a waste of time. They also question the sanity of those of us who use these sites extensively.

If someone offered you a free billboard for your business, but you had to put it up yourself, would you do it?

Why Are These The Top 3? Analyzing Social Media

Tracy Ready — Wed, 29 Jun 2011 07:12:20 +0000

I confess. I am a Google Analytics junkie. This tool shows me on a daily basis what traffic is coming to this site, where people are visiting from (more than 40 countries so far!), and what posts are getting the most views. I enjoy looking at the statistics because it shows results of the work I put into sharing the posts across multiple social networks. I try to understand why some posts do better than others. A good writer wants to know what’s working and what’s not, and tries to improve on his craft.

Should You Blog? Don’t be Fooled, it’s a JOB

Tracy Ready — Tue, 28 Jun 2011 17:22:15 +0000

It’s not “Julie and Julia”
Did you see that film? A young woman in New York who desires to be a great cook starts preparing a recipe a day from Julia Child’s “Mastering the Art of French Cooking”. She starts a blog site and writes about her experiences. By the end of the story she has become an internet sensation having done nothing to promote the blog. It’s an excellent film that my wife and I enjoyed very much. However, this business about her blogging success was just pure “Hollywood”. It doesn’t happen like that.

To blog, or not to blog... that's the question

Social Strategy: Facebook is Your Newspaper, Twitter is Radio

Tracy Ready — Wed, 22 Jun 2011 23:11:44 +0000

Facebook and Twitter are like cousins, one’s a city slicker, the other is more of a bumpkin. You may be surprised that I think Facebook is “old school” but here’s why:

Facebook is the Paper

"Like" it on Facebook

When I used to subscribe to the local newspaper, I would get it off the doorstep, read a few headlines, then toss it on the sofa in the living room. At random times during my day, I would take a section, read stories that grabbed my interest, then put it down again. Usually I would make a mental note of what I would read when I picked it up again. I am sure if I had glanced at the paper that same evening and all of the stories had changed, I would have been peeved about it.

Self Employed Competing With Corporate: Why You Should Team Up

Tracy Ready — Thu, 02 Jun 2011 20:00:50 +0000

On the bright side, prior to this "revolution", advertising your business even through local radio, TV or print campaigns was an expensive proposition. Now, you have the ability to spread your word for free across the Internet. It's working for big business, and it can work for small ones, but going it alone makes it tough. In this video, I try to put it in perspective. My suggestion? Build your own team and help each other. It costs nothing but time, and if you are not working enough (which is the case for many freelancers these days), time is something you have to work with. Check out this short video for an example of my suggestion>>

Social Media Simple – 3 Videos

Tracy Ready — Wed, 01 Jun 2011 15:05:29 +0000
Having worked in "traditional" media (television) for more than 20 years, I have been astounded at the growth of social media and it's impact on how we do business as freelance media professionals. It's also apparent to me that many of my colleagues in television and music production are not taking part in this revolution, often because of a lack of understanding of how it all works.