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Kickstarter works, but only if you WORK IT. 41% of projects FAIL [INFOGRAPHIC]

Indeed, lots of buzz lately about Kickstarter, Indiegogo Gofundme and other “crowd sourcing” platforms for independently produced creative projects. But do they work? YES. If you WORK IT.
Many people hear about crowd funding, get excited and jump to creating a project, only to have it not reach a large enough audience and fail.


The lesson is one that is common throughout life, business and the arts: Marketing takes time to develop. Great relationships don’t happen overnight. There is no “silver bullet”. If you want to achieve something, anything of value, you have to roll up the sleeves, and work.

Don’t know what I am talking about? Go to and investigate it for yourself.
What I have Learned
I have been researching crowd funding options and published this post you may find interesting: Indie Filmmaker Seeks Best in Crowd Funding

My takeaways?
1. Have clearly defined goals for your project that people can easily understand.
2. Offer good “perks” or incentives for people to donate to support your project.
3. Have a solid mailing list of individuals that you believe would be interested in your creative work.
4. Be ready to heavily promote the project once you have it listed.
Be prepaared to spend your time spreading the word, no one is going to do it for you. These platforms give you the mechanism to raise funds, they are not there to do all the work for you.

SEE the Graphic below. What is your “takeaway” from this? Comments please!>>> Read more…

posted by Tracy Ready in marketing,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO and have Comment (1)

Kickstarter? Indiegogo? Indie Filmmaker Seeks BEST in Crowd Funding

Like so many others with creative endeavors at hand, I am intrigued about Kickstarter and Indiegogo, the big leagues of “crowd funding” as ways to bring creative / entrepreneur visions to market in the real world.

What is Crowd Funding?
It’s the idea that a lot of unconnected people can contribute to funding a project, because of a common interest.

“I have an idea, and a solid plan to execute, but we can’t afford to make it happen. Would you be interested in helping?” – the essence of “crowd funding”

Platforms like KickStarter and Indiegogo are simply facilitating the process, allowing people with good ideas but few resources to reach a large audience.

Wikipedia defines it like this: Read more…

posted by Tracy Ready in Photography,TV – FILM – VIDEO – PHOTO and have Comments (2)
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