The Social Freelancer: Media + Music

The Social Freelancer and Trace Relations Music

Social Media Strategy: Be Real

Social Media Strategy: Be Real

This is a guest post by my social media – music world friend Stan Stewart. Yes, we are friends, although we’ve never met in person – it’s the power of social networking, at work… More about Stan following this article. Thanks for tuning in – Trace

If you want to, you can read dozens of how-to posts about how you should run your social media campaigns. They are everywhere these days. And it’s a great idea to find out as much as you can about whatever social networks you’ve selected for your brand or personal use. But this post is about something much more simple for each of us: being the real you. Read more…

posted by Tracy Ready in social media,social networking,The Social Freelancer and have Comments (5)

REAL “Social” Media: My dinner with Mark Schaefer and Friends

“It’s all about the moments.” is a phrase I like to use frequently. It reminds me to settle in to the moment, appreciate good times when they happen, and stop worrying about the things that didn’t work out as I had planned (that list is endless!).
A couple of weeks ago, I had a moment to remember, the result of seemingly random actions online and in real life.

I don’t really “know” Mark Schaefer, but I have been a reader and fan of his excellent work at for a few years now. He has also kindly shared some of my posts from this blog on Twitter. For Christmas, my wife gave me a copy of Mark’s book on influence marketing “ROI – Return on Influence” which I read and enjoyed immensely.

(L-R) Tracy Ready, Mark Schaefer

(L-R) Tracy Ready, Mark Schaefer

Social media is all about sharing things that you find interesting with others, and giving support to people whose work you appreciate, so I did that a few times. I posted links to Mark’s book and commented on the content. I did this because I liked the book, not because I wanted to meet the author, but that’s what happened.
A tune for this post! Listen in, turn it up> “I Live the Life I Love”
Read more…

posted by Tracy Ready in The Social Freelancer and have Comments (2)

Focus On What You CAN Do, Not What You CAN’T

I had a horrible dream last night.
Riding in the very back seat of a passenger van on a two lane blacktop highway at night, I looked up to see that I was the only one in the van. No driver, no other passengers and the van was starting to veer off of the road. I struggled to unstrap myself from the seat so that I could somehow climb over all the seats, get behind the wheel and save myself from certain disaster. I woke up sweating. When I told my wife about the dream she pointed out how symbolic it was for my life at this time. Strange, I couldn’t even see the symbolism until she pointed it out to me.
The rest of the story >>> Read more…

posted by Tracy Ready in creative,marketing,Opinion,Psychology,social media,The Social Freelancer,Writing and have Comments (50)
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