The Social Freelancer: Media, Music, TV & Film » marketing

Four Tips for Surviving Social Media

Tracy Ready — Thu, 16 Feb 2012 15:00:24 +0000

What to do with Social Media? Be careful, but have fun… Here are four quick tips for surviving social media, hope you find it helpful.

1. Use common sense. Simple. Don’t put your home address anywhere on your websites, blogs, profiles, anywhere. I keep a business mailing address that is posted on my sites, but it’s no one’s business where I live.

Focus On What You CAN Do, Not What You CAN’T

Tracy Ready — Wed, 01 Feb 2012 23:25:25 +0000

I had a horrible dream last night.
Riding in the very back seat of a passenger van on a two lane blacktop highway at night, I looked up to see that I was the only one in the van. No driver, no other passengers and the van was starting to veer off of the road. I struggled to unstrap myself from the seat so that I could somehow climb over all the seats, get behind the wheel and save myself from certain disaster. I woke up sweating. When I told my wife about the dream she pointed out how symbolic it was for my life at this time. Strange, I couldn’t even see the symbolism until she pointed it out to me.
The rest of the story >>>

Image courtesy of Why I Adore...blog

Have You Had This Dream?
My guess is you have, in one form or another. I believe we have all had the same dream. It’s the thought of things being out of our control that is the center of all fear. So what can we do about it?

The Beauty of Blogging and Twitter

Tracy Ready — Thu, 26 Jan 2012 14:59:12 +0000

Active writing for this blog and sharing content with the world has been an enriching experience for me, if not monetarily successful (there’s still hope!). The interactions with kind people from all walks of life online has given me a different perspective on the world at large. I have found that nothing beats Twitter for expanding your reach and introducing you to like-minded people from all over the globe.

Why Social Media Matters and How Marketing Doesn’t Change (“Old Media” vs NEW)

Tracy Ready — Sun, 04 Dec 2011 16:57:17 +0000

Not convinced social media matters? Watch ANY news program on television, from CNN to Fox to MSNBC – EVERY SINGLE ONE now will bombard you with invitations to connect on Facebook AND Twitter. Trust me, I have worked in television for more than twenty years. If social media wasn’t having a positive impact on their relationship with viewers, thereby driving up the value of advertising, THEY WOULDN’T BE DOING IT.

Repetitive messaging works with ALL MEDIA, whether we like it or not...

There’s more>>

Keep the “Social” in Social Media – Revisited!

Tracy Ready — Wed, 17 Aug 2011 15:01:07 +0000

Freelance Media Professional Tracy Ready discusses the analogy of social media for freelancers as going to series of parties, and outlines the relationship between social networks, a blog and small business websites.

Why Are These The Top 3? Analyzing Social Media

Tracy Ready — Wed, 29 Jun 2011 07:12:20 +0000

I confess. I am a Google Analytics junkie. This tool shows me on a daily basis what traffic is coming to this site, where people are visiting from (more than 40 countries so far!), and what posts are getting the most views. I enjoy looking at the statistics because it shows results of the work I put into sharing the posts across multiple social networks. I try to understand why some posts do better than others. A good writer wants to know what’s working and what’s not, and tries to improve on his craft.

Social Media Simple – 3 Videos

Tracy Ready — Wed, 01 Jun 2011 15:05:29 +0000

Having worked in "traditional" media (television) for more than 20 years, I have been astounded at the growth of social media and it's impact on how we do business as freelance media professionals. It's also apparent to me that many of my colleagues in television and music production are not taking part in this revolution, often because of a lack of understanding of how it all works.

Fire Sales: Why You Should Be Suspicious

Tracy Ready — Thu, 17 Feb 2011 01:05:45 +0000

This is a guest post from David Cleaves, co-owner of Ten Eighty Media a fine, full service production rental house based in Dallas - Ft. Worth, Texas. I included David's article here as it pertains well to the production market and the message transcends to any business, large or small. As freelance professionals we should think hard about who we refer as vendors and what we are offering to our clients through our own advertising efforts. I hope you find this helpful and look forward to your comments. Thanks, Trace Where there is a fire sale, there is usually a fire! In the equipment rental business, just as in any other service and product-oriented business, there is extreme competition for potential business. Most customers are driven to rent equipment by a few factors. First of all, the customer likes to know that they will be taken care of for the entirety of their rental. Knowing that your rental house is giving you the best in service and expertise is huge. No one likes to feel like they are being squeezed for every nickel they can be squeezed for, and then pushed out the door with their gear (and invoice). I know that one reason our clients like to rent from us is that we strive to be as fair as possible when shoots take unexpected twists.

The Social Freelancer News Releases Thursday

Tracy Ready — Sat, 12 Feb 2011 17:30:06 +0000

Quality Content - Top Posts from The Social Freelancer (tm) - Free 1 email a week, that's it. No spam here! Next issue Thursday, January 27, 2001 Please click here >> The Social Freelancer News Email Sign Up << Secure email confirmation, powered by MailChimp Greetings friends, I have launched The Social Freelancer News as a successor to the old TexasB-roll Newsletter, which has been discontinued. Each week you'll get links to new posts from my blog related to Media Production, Music, Social Networks, Documentary Films, Television, Photography and more.

The Social Media Diet: Following Doctor’s Orders

Tracy Ready — Thu, 10 Feb 2011 04:57:25 +0000

I like my doctor. Why? Well he's a nice guy, plus he's chubbier than me, so I don't feel so guilty about my expanding middle aged girth! He's a realist. He told me once that he wouldn't tell me to not have a beer or 2, maybe 3? ...once in a while. He said if he told me not to I might run into him at the concession stand at the Dallas Mavericks basketball game and see him walk away with a cold beer and some nachos. He's no hypocrite. He also gave me this sage medical advice, which I think applies well to growing your social media influence:

It's not what you do some of the time that matters, it's what you do ALL the time.

I said "huh?" He explained that he wouldn't recommend drinking a bunch of beer and eating nachos every day. But, if I were to exercise, eat right and sleep well almost EVERY day, then it would be cool to enjoy the beer and nachos every once in a while. What does that have to do with social media?