The Social Freelancer: Media, Music, TV & Film

Here’s what’s cool about Twitter: It doesn’t matter if you’ve never used it or if you have slacked off for awhile. You are where you are. Take steps to move the ball forward. That’s it.

4 Steps for Growth:
Read more…

Danger is lurking on Facebook.

Actually, no. Facebook is just a thing, a bulletin board we can all post to in a virtual space. The danger is lurking in your head.

We’re all making assumptions about each other and the world around us, everywhere, all the time. Along came Facebook, a breeding ground for bad assumptions. The old joke becomes painfully true:

To assume makes an ass out of you and me. (ass + u + me)

What’s the story?
Recently I was talking with a very good friend and colleague, who I have known for more than 30 years. We live in different cities, but keep in touch via email and Facebook often, less often via phone than we used to. My friend tragically lost his brother several months ago, and he was referring to his brother’s death in a phone conversation, and I had no idea this had happened. I certainly would have sent some condolences, or gone to visit my friend during this time, had I known.

We both made unfortunate Facebook assumptions. Read more…

A thought this morning: “Content is King” is a myth.
From my earliest foray into social media and blogging, I have heard the “Content is king” line and believed it. It makes sense that if you don’t have anything interesting or informative to say, few will pay attention. Now I see that having great content is important, but it’s just one of the keys to the puzzle. I wish that merely posting inspired writing, photographs, quotes and other popular content were the keys to attracting millions of eyeballs to this blog, but alas, this is not so.

Great content is nothing without REACH. Read more…

As a self-employed, sole proprietor business owner, your website is your BRAND, your public face to the world.
Designing a site, or updating (in my case) is an important undertaking and one that I have found to be daunting. I kept looking at the primary site for my production business, Trace Productions, feeling embarrassed that much of the content had not been updated in 10 years or more. In that time, I have added new skills and services (media consultation, social media management) to my client offerings.

What do you think of this? New Site! Click here: TraceProductions.com media. marketing. images with imagination.

Self examination: a good thing. Read more…

“It’s all about the moments.” is a phrase I like to use frequently. It reminds me to settle in to the moment, appreciate good times when they happen, and stop worrying about the things that didn’t work out as I had planned (that list is endless!).
A couple of weeks ago, I had a moment to remember, the result of seemingly random actions online and in real life.

I don’t really “know” Mark Schaefer, but I have been a reader and fan of his excellent work at BusinessesGrow.com for a few years now. He has also kindly shared some of my posts from this blog on Twitter. For Christmas, my wife gave me a copy of Mark’s book on influence marketing “ROI – Return on Influence” which I read and enjoyed immensely.

Social media is all about sharing things that you find interesting with others, and giving support to people whose work you appreciate, so I did that a few times. I posted links to Mark’s book and commented on the content. I did this because I liked the book, not because I wanted to meet the author, but that’s what happened.
A tune for this post! Listen in, turn it up> “I Live the Life I Love”
Read more…