Image Communications Expert Cathrine Hatcher discusses color and how it affects public perception in this video for TraceTV – Film – Music – Social Media.
We are all constantly communicating, both verbally, and non-verbally. Cathrine’s message here exposes how our choice of color in clothing can affect those that we meet with in our daily lives. It is interesting to note the origins of our perceptions of blue and red in particular. It also seems evident that these concepts carry over to the colors chosen for websites, advertising, television; anywhere, anytime we are communicating a message to one or more individuals. As soon as you arrive for a meeting, or as soon as a potential client is visiting your blog or website they are forming subconscious impressions of you based simply on color.
