Trace – TV – Film – Music – Media

Blog Zone of Tracy Ready, a Director of Photography, Writer, Producer and Vocalist based in Texas

Communicating With Color

Image Communications Expert Cathrine Hatcher discusses color and how it affects public perception in this video for TraceTV – Film – Music – Social Media.

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We are all constantly communicating, both verbally, and non-verbally. Cathrine’s message here exposes how our choice of color in clothing can affect those that we meet with in our daily lives. It is interesting to note the origins of our perceptions of blue and red in particular. It also seems evident that these concepts carry over to the colors chosen for websites, advertising, television; anywhere, anytime we are communicating a message to one or more individuals. As soon as you arrive for a meeting, or as soon as a potential client is visiting your blog or website they are forming subconscious impressions of you based simply on color.

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posted by Tracy Ready in youtube and have Comments (2)

“The Golden Hour” origins

“The Golden Hour” is an elusive time, one of God’s miracles that happens twice a day, whether we notice or not. Just after sunrise and just before dusk everyday the sun gets low in the sky, making the shadows long and deep, giving definition and a certain quality to the subject that has been sought out by visual artists for centuries. Prior to photography, painters would often set up their easels in these spots in the day, when the light is just right.
As a Director of Photography I, along with everyone else in my trade, am consistently urging clients who want to capture natural beauty of talent, or spectacular exterior scenes, to let us wait for “the golden light” either early in the morning or late in the afternoon. I never knew where the term “golden hour” came from, and still don’t know for sure, but I am a fan of famous quotes and was reading Bartlett’s Famous Quotations when I came across this:
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posted by Tracy Ready in Video Production and have Comments (2)

What’s Swimming In Your Aquarium?

Originally posted on Feb. 16, 2009: The Aquarium Concept
If you like these ideas please follow The Aquarium Concept on Twitter
This dude has one awesome “real” aquarium >>

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The Aquarium Concept.

Pretty sight, isn’t it? It’s not mine, in fact, I have never had success taking care of tropical fish. It’s just not my “thing”, even though I enjoy scenes like this. I do have an “aquarium” of sorts, but it has no glass, rock or water, only thoughts and dreams. My aquarium was a total mess for a long time, until I came to terms with this:

In order for things to flourish, they must have a good environment. This goes for people and fish and ideas too. You can have an aquarium, with some beautiful young fish but if you don’t take care of them (as I found out at age 10) soon algae grows in the tank, the fish start looking sickly, and then die off. Sounds simple, and it is, but looking at your life and your goals this way takes a little practice. It’s the same with ideas, projects, art, poetry, music, film, video, job search, family relations; whatever the passion, the aquarium concept holds true.
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posted by Tracy Ready in social networking and have Comments (6)

Social Networking the New Year, and why not?

(Original post: December 31, 2008)

It’s New Years Eve, 2008; Wow! what an amazing year it’s been, through the tumultuous election process and downturn in economy, we are still hanging in here, and feel quite blessed to be at home with family today. Among other things, this has been a year in which I delved headlong into social networking, and it has been fun and rewarding for me both personally and professionally. I have gathered a few thoughts here, that I hope will benefit others, so here we go…

Connections are important, but content is powerful.
I was resistant to the social networking / blogging idea until I began to see the hidden potential for my businesses, and our developing music and documentary film projects.
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posted by Tracy Ready in social networking and have Comments (4)

Making Social Networking Work

How does social network marketing work? This is a low tech video explaining in a clear manner how to use sites like FaceBook, MySpace. Linkedin and more to benefit you. I had nothing to do with the video, don’t even know this guy, but I think this makes a good companion to my previous post “Social Networking the New Year, and why not?”YouTube Preview Image

posted by Tracy Ready in social networking and have Comments (2)
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