The Social Freelancer: Media + Music

Latest from The Social Freelancer and Trace Relations Music

5 Tips for Freelancers – and ALL Entrepreneurs

There are many lessons I have learned in more than 25 years in the business of television and video production (this is my 20th year as a freelancer).
Here are five tips I would consider KEY:

5 Tips for Freelancers – and ALL Entrepreneurs

1. Build strong alliances with other freelancers in your line of work and related fields.

Networking and keeping in touch with other directors of photography, photographers, writers, producers and related freelancers has been key to the longevity of my business. Some of them are my direct competitors, but I consider them allies.

Often a job will come up that I am too busy to do so I will refer the client to someone else, who I trust and is equally qualified (and who will not try to steal my client). This works both ways: I have gotten many shoots and writing jobs through this network of freelancers.

Additionally, people that I meet who work in related positions, like sound mixers, make up artists, gaffers and grips are valuable resources. Clients will sometimes ask these people if they know a director of photography or writer-producer who would be a “good fit” for their project.

Another spot where this helps is in gear acquisition: We are often asked to provide cameras or related equipment on a job that I don’t personally own. Usually I know another freelancer who has the piece of gear and will gladly rent it to me for a discounted rate if they are not using it on the shoot day. This is cheaper than getting the gear from a rental house and builds a good rapport with the other freelancer who will then, in turn, be more likely to refer me on a project that they can’t handle.
READ ON – More Tips-> Read more…

posted by Tracy Ready in creative,marketing,Opinion,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Video Production and have Comment (1)

What’s this? New Site for Trace Productions: Will you “kick the tires”?

As a self-employed, sole proprietor business owner, your website is your BRAND, your public face to the world.
Designing a site, or updating (in my case) is an important undertaking and one that I have found to be daunting. I kept looking at the primary site for my production business, Trace Productions, feeling embarrassed that much of the content had not been updated in 10 years or more. In that time, I have added new skills and services (media consultation, social media management) to my client offerings.

Stoked about the new site!

Stoked about the new site!


What do you think of this? New Site! Click here: TraceProductions.com media. marketing. images with imagination.

Self examination: a good thing. Read more…

posted by Tracy Ready in marketing,Television Production,Trace Sites,TV – FILM – VIDEO – PHOTO,Video Production and have No Comments

Dallas Sound Legend Skip Frazee to Be Honored at TAF/TP Holiday Party

Dallas based freelance Audio Engineer Skip Frazee will be honored with a Lifetime Achievement Award at the Texas Association of Film and Tape Professionals (TAF/TP) Holiday Party, Friday, November 30th. Frazee is known for his outstanding work for more than 35 years in countless films, documentaries, episodic TV shows and commercial productions. His professionalism on set as well as his

Audio Maestro Skip Frazee

charming wit and camaraderie with cast and crew alike have made Frazee a favorite for producers and directors from all over the world.
Visit Skip Frazee’ Site -> SoundOne.net

It is shaping up to be a great evening, celebrating Skip Frazee’s career and the rebirth of the TAF/TP, a non profit organization that has weathered a terrible blow, an embezzlement of funds, which is being criminally investigated, that threatened this important organization with extinction.

Where’s the Party? What does Skip have to say? What happened with this organization? What is the future of TAF/TP? – READ ON Read more…

posted by Tracy Ready in Dallas,Television Production,Texas,TV – FILM – VIDEO – PHOTO and have No Comments

Let’s Stick Together: Share to Become 1 of “My Top 5 Socially Smart Indie Musicians”

Let’s face it. Nothing is easy, especially trying to promote original music in a world of shrinking budgets, a stagnant live music scene and the proliferation of free online music sources. If you are trying to make music, record it and get people to listen, it’s clear you have to work a whole bunch of channels (Facebook, Twitter, Youtube, etc…) to make anything happen.

Vocalist Tracy Ready, Photo by Rick Moore

I am in the same boat with my band, Trace Relations ™ and our debut CD release. If you are an independent artist or band, I have a proposition for you that I think is a win-win.
If this sounds good to you, join in. If not, that’s cool too, thanks for dropping by. I hope you’ll take a moment to listen to some Trace Relations ™ music, and tell me what you think of the project.

HERE”S THE DEAL FOR INDIE MUSICIANS AND BANDS: Read more…

posted by Tracy Ready in Americana,marketing,Music,social media,The Social Freelancer and have Comments (12)

Social Media Simple – 3 Videos

Having worked in “traditional” media (television) for more than 20 years, I have been astounded at the growth of social media and it’s impact on how we do business as freelance media professionals. It’s also apparent to me that many of my colleagues in television and music production are not taking part in this revolution, often because of a lack of understanding of how it all works.

Social media is about people sharing information and learning from each other, not directly pitching products.

READ ON and see 3 concise videos that lay out the basic concepts. >>> Read more…

posted by Tracy Ready in Communications,Internet,marketing,social media,social networking,Television Production,The Social Freelancer,Video Production,youtube and have Comments (3)
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