The Social Freelancer: Media, Music, TV & Film

Desire is KEY. If you don’t have a true desire to create something of value or learn a new skill, chances are you won’t do the work necessary to “make it happen”. You know how it goes, you get excited about an idea and “toy” with it, get bored, then move on to something else. It’s an infatuation as compared to “true love”.

Discipline is crucial and my most difficult challenge because it is required to take something (anything) from a “I wish I could be a _______(writer, musician, performer, gardener, cook etc…)” to
“I AM a writer” or “I AM a singer.” or “I AM a ________.” (insert endeavor of your choice).”
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A child of five would understand this. Send someone to fetch a child of five.
- Groucho Marx

Two questions I get often:

1. Where do you get your quotes?
The short answer is: a lot of places… multiple sources that are easy to use. After a good deal of research and trial and error, here are the five best sites for quotes on the Internet (in my not so humble opinion!):

READ ON FOR LINKS TO BEST SITES FOR QUOTES ON NET>> Read more…

It’s a busy week here and I have had several requests to see this post again so here we go, reminding you to:

KEEP THE SOCIAL IN SOCIAL MEDIA
Hope you find this helpful. I look forward to your comments and criticism, it’s all good. Won’t you post something in comments below? Many thanks, Trace

Freelance Media Professional Tracy Ready discusses the analogy of social media for freelancers as going to series of parties and outlines the relationship between social networks, a blog and small business websites.

“Have fun at the party but don’t be a jerk!”

See the rest of the story>>> Read more…

Dallas, TX (Aug. 16, 2011) A rocked up remake of Doug Sahm’s 1974 landmark track “Groover’s Paradise” has been released. The track is available at Trace Relations Band Official Site. “Groover’s Paradise” is one of four tracks released from the band in advance of their full length CD “Prosperity Street” coming in December, 2011.

The song was arranged and performed by vocalist Tracy Ready and guitarist Kevin Lewis of Trace Relations Band with Shawn Sahm of Texas Tornados, a tribute to his father, the late Texas music pioneer Doug Sahm.

GROOVER’S PARADISE

Read on for the story behind the track >>> Read more…

Is your head spinning trying to make an impact for your small business through social media?
Join the club.

On the bright side, prior to this “revolution”, advertising your business even through local radio, TV or print campaigns was an expensive proposition. Now, you have the ability to spread your word for free across the Internet. It’s working for big business, and it can work for small ones, but going it alone makes it tough.
In this video, I try to put it in perspective. My suggestion? Build your own team and help each other. It costs nothing but time, and if you are not working enough (which is the case for many freelancers these days), time is something you have to work with.
Check out this short video for an example of my suggestion>> Read more…

Having worked in “traditional” media (television) for more than 20 years, I have been astounded at the growth of social media and it’s impact on how we do business as freelance media professionals. It’s also apparent to me that many of my colleagues in television and music production are not taking part in this revolution, often because of a lack of understanding of how it all works.

Social media is about people sharing information and learning from each other, not directly pitching products.

READ ON and see 3 concise videos that lay out the basic concepts. >>> Read more…

Facebook for Freelancers

I have had many friends, colleagues and some very annoying acquaintances flow into my Facebook stream in recent years. In particular, I know family members and close friends who are self-employed and see some value in Facebook but are confused (rightfully so!) about how to use it to benefit their own businesses. Over time I have learned a few things about managing what I do and see on Facebook. Today I am sharing five tips that I hope you will find helpful.

This post IS NOT about how to get on Facebook, create an account or any of that. For all general and technical questions go to Facebook Help.

It IS about making it easier on yourself to interact with others and to promote your own brand responsibly on Facebook.

Freelance on Facebook: 5 Fast Tips>>> Read more…

Last year I had an idea to produce some videos describing my experiences with social media. I did so with the help of some fine friends (watch video #4 to see who they are) and began posting this site:
The Social Freelancer ™.
Since then I have been gratified by the response to these posts. I have also had requests to put multiple videos in one post. So here you go!

Trace says "thanks for tuning in!"

What I Have Learned
A sound business strategy in today’s market should be a mix of “traditional” media, done sensibly and “new” media. There are more ways to economically promote your business than ever before IF you have the knowledge and experience necessary to use both old media (television, radio, print) and new media (Facebook, Youtube, Twitter, etc.) to your best advantage.

Who I Am Learning From
It’s astounding, the amount of good information in this “new media” age available for free online for anyone who cares to seek it out. There are many sources out there; I want to share my favorite five with you.
READ ON and visit the Top 5 >>> Read more…

Broadcast television as I have known it for the last 20+ years has changed. The business as we knew it is mostly gone.

“Money’s tight, times are hard, here’s your damn birthday card…”

Trace - Promo for Trace Relations CD ~ Photo by Stephan R. Lewis, all rights reserved

That’s a bit rude but it makes me laugh. I like the sentiment because it’s reality based. The fact is you might think you’re “special” but most times very few others do. I find that it pays to be original and re-invent yourself and what you do every ten years or so.

I am striving to re-invent myself business wise to being more active as a writer, producer, speaker, documentary filmmaker, vocalist and songwriter in addition to keeping the video production business going.

So What’s Up?
That doesn’t mean I am not working as a Director of Photography – I am. It is my primary source of revenue. I love shooting and producing for good clients who appreciate the skills I bring to the table for their video projects. But the long term business reality is that lower quality and cheaper rates are what syndicated TV shows and corporations are wanting and, in fact, demanding. There will only be downward pressure on day rates for freelance media professionals as I see it right now.
Why? Check out the rest of this post from The Social Freelancer ™>>> Read more…

Quality Content – Top Posts from The Social Freelancer ™ – Free
1 email a week, that’s it. No spam here!
Next issue releases Thursday, September 22, 2011, 9 AM Central Standard Time (USA)

Please click here >> The Social Freelancer News Email Sign Up << Secure email confirmation, powered by MailChimp

For all the details>> Read more…

I like my doctor.
Why? Well he’s a nice guy, plus he’s chubbier than me, so I don’t feel so guilty about my expanding middle aged girth! He’s a realist. He told me once that he wouldn’t tell me to not have a beer or 2, maybe 3? …once in a while. He said if he told me not to I might run into him at the concession stand at the Dallas Mavericks basketball game and see him walk away with a cold beer and some nachos. He’s no hypocrite.

What did the doctor say?

It’s not what you do some of the time that matters, it’s what you do ALL the time.

I said “huh?”
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