The Social Freelancer: Media + Music

Social Media Strategy: Be Real

This is a guest post by my social media – music world friend Stan Stewart. Yes, we are friends, although we’ve never met in person – it’s the power of social networking, at work… More about Stan following this article. Thanks for tuning in – Trace

If you want to, you can read dozens of how-to posts about how you should run your social media campaigns. They are everywhere these days. And it’s a great idea to find out as much as you can about whatever social networks you’ve selected for your brand or personal use. But this post is about something much more simple for each of us: being the real you. Read more…

Simple stuff! If someone “likes” or “retweets” your postings on Facebook, Twitter, or any social media outlet, RETURN the FAVOR.

RECIPROCATE! It works. I wrote this post in 2011 and since then it has been one of the most shared articles from my blog. Hope you enjoy, and will leave a comment below. Is this helpful to you?

What makes you feel good? For most of us just being acknowledged for something we have done does the trick. When someone mentions me or posts one of my articles, it warms me up. One little mention lets me know I’m not just “spittin’ in the wind” with social media.

What’s the easiest way to thank someone? Reciprocate!

On Facebook or Twitter it’s easy to thank someone. Post an update and use the “@” symbol in front of their name. That becomes a link to their profile and (on Facebook) shows up on their wall or (on Twitter) shows up in their “mentions”. As soon as that person checks in with these services they will likely see that you have mentioned them or gave them credit for a compelling post.
>>>READ On to see how I do it and who is on my Top 15 “Reciprocators” List>> Read more…

“It’s all about the moments.” is a phrase I like to use frequently. It reminds me to settle in to the moment, appreciate good times when they happen, and stop worrying about the things that didn’t work out as I had planned (that list is endless!).
A couple of weeks ago, I had a moment to remember, the result of seemingly random actions online and in real life.

I don’t really “know” Mark Schaefer, but I have been a reader and fan of his excellent work at BusinessesGrow.com for a few years now. He has also kindly shared some of my posts from this blog on Twitter. For Christmas, my wife gave me a copy of Mark’s book on influence marketing “ROI – Return on Influence” which I read and enjoyed immensely.

Social media is all about sharing things that you find interesting with others, and giving support to people whose work you appreciate, so I did that a few times. I posted links to Mark’s book and commented on the content. I did this because I liked the book, not because I wanted to meet the author, but that’s what happened.
A tune for this post! Listen in, turn it up> “I Live the Life I Love”
Read more…

It’s a social media “no-no” to post links to your work on other people’s Facebook pages. So I have created a Facebook group with sharing our creative work with others as it’s primary purpose. CLICK HERE:
Freelance Media on Facebook, Twitter and Youtube

Writers, producers, photographers, filmmakers, web designers, graphic artists, musicians, and related careers: You’re invited!

Post links to your work in this group, where freelancers and self employed stick together. I only ask that you don’t post links to the group more than twice a day, so no one is dominating the feed. No political ranting, no silly photos and sayings, just links to your profiles, youtube videos, websites, etc. Professionals only, please. Thanks, Trace ~ The Social Freelancer ™

FREELANCERS ON FACEBOOK: HERE>
FREELANCE MEDIA ON FACEBOOK, TWITTER AND YOUTUBE

Why?
Read more…

Introducing The Social Freelancer Blog and Facebook Page

Why?

I have dreamed up some great names for businesses, bands and websites over the years, but gave very little thought as to how to protect them. I thought as long as I was using something as an email address or domain name on website, I was somewhat protected. WRONG.

How I Screwed Up – A Cautionary Tale
Read more…