The Social Freelancer: Media + Music

The Social Freelancer and Trace Relations Music

5 Tips for Freelancers – and ALL Entrepreneurs

There are many lessons I have learned in more than 25 years in the business of television and video production (this is my 20th year as a freelancer).
Here are five tips I would consider KEY:

5 Tips for Freelancers – and ALL Entrepreneurs

1. Build strong alliances with other freelancers in your line of work and related fields.

Networking and keeping in touch with other directors of photography, photographers, writers, producers and related freelancers has been key to the longevity of my business. Some of them are my direct competitors, but I consider them allies.

Often a job will come up that I am too busy to do so I will refer the client to someone else, who I trust and is equally qualified (and who will not try to steal my client). This works both ways: I have gotten many shoots and writing jobs through this network of freelancers.

Additionally, people that I meet who work in related positions, like sound mixers, make up artists, gaffers and grips are valuable resources. Clients will sometimes ask these people if they know a director of photography or writer-producer who would be a “good fit” for their project.

Another spot where this helps is in gear acquisition: We are often asked to provide cameras or related equipment on a job that I don’t personally own. Usually I know another freelancer who has the piece of gear and will gladly rent it to me for a discounted rate if they are not using it on the shoot day. This is cheaper than getting the gear from a rental house and builds a good rapport with the other freelancer who will then, in turn, be more likely to refer me on a project that they can’t handle.
READ ON – More Tips-> Read more…

posted by Tracy Ready in creative,marketing,Opinion,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Video Production and have Comments (3)

The Freelance Life: Hitting the Reset Button

“In taking stock of ourselves, we should not forget that fear plays a large part in the drama of failure. That is the first thing to be dropped. Fear is a mental deficiency susceptible of correction, if taken in hand before it gains an ascendency over us. Fear comes with the thought of failure.” – Douglas Fairbanks

I am taking stock of myself this morning. This quote from Douglas Fairbanks reminded me of the mentally crippling nature of fear. It is the root of all inactivity, a sign of regression instead of progression.

It is important for me to take a step back, take stock of all I am doing, examining what’s working for me and what’s not.

Merging "work" with creative

Merging “work” with creative

I reached a point of overload at the end of 2014. Multiple projects have been started, some pieces complete, others needing more time and work. This blog, while rewarding to me on a psychological level, is only moderately successful in reaching larger audiences.

I struggle with the ups and downs of my production business as I have for 20 years now. The video and television production business has been rewarding. My career has taken me all over the world and given me a (mostly) steady income and incredible experiences that I wouldn’t trade for anything. But it is a changed business. For too many reasons to go into here, there is nothing but downward pressure on pricing for many of the services I have traditionally provided for my clients. I stay busy and am grateful for the work I have but it is less profitable than ever before. I have grown and moved on, learning and developing new skills that continue to enrich my life’s experience. Read more…

posted by Tracy Ready in marketing,Opinion,Psychology,social media,social networking,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Writing and have Comments (6)

Why I want to drive a Ford to “Vanishing Texas”

This old blue workhorse, my 2004 Ford Expedition has carried me in and out of some strange places. Now this one is heaving a sigh every time I turn the key. It occurred to me, wouldn’t Ford like to sponsor “Vanishing Texas”?

"Vanishing Texas" - Coleman, Tx.

“Vanishing Texas” – Coleman, Tx.

My ongoing quest to document in pictures forgotten structures in Texas takes me to the edges of the state. My work in broadcast television and corporate video puts me in a lot of cities every year. What if I were to capture my truck in these varied locales and talk about it? Think that would be worth something to Ford?

Trace Relations say "Thanks!"

Trace Relations say “Thanks!”

Hashtag this on Twitter, Facebook and Instagram #FordSocial #FordVanishingTX – Help me get their attention! Thank you.

Support this project: Put some gas in the tank of my Ford, get a copy of my CD “Prosperity Street” by Trace Relations as my thanks! It’s full of “Texas Groove, guaranteed to improve your mood” HERE:
Vanishing Texas Photography on

"Vanishing Texas" - Coleman, Tx.

“Vanishing Texas” – Coleman, Tx.

YES, it’s a real project. In my travels, I am all over the state of Texas. It’s my mission along the way to find and photograph as many of the scenes of “Vanishing Texas” that I can in the next 2 years. Meanwhile, I will be releasing more youtube videos, posting photos to Facebook, Twitter, Google+ and Instagram, and stories on this blog. I hope to culminate the whole deal with a book of photographs and stories from the road in 2017.

What I need is a sponsor and Ford Trucks would be a natural fit, in my mind. Read more…

posted by Tracy Ready in creative,history,Photography,Texas,Travel,TV – FILM – VIDEO – PHOTO,Uncategorized,youtube and have No Comments

Video Grooves from the corner of “Prosperity Street”: Trace Relations Music

New track added! “Tell Me What’s the Reason” by Trace Relations with special guest, Dallas’ blues maestro Hash Brown Calway.

This Youtube playlist streams four music videos from the debut release “Prosperity Street” from Trace Relations Band. A smokin’ Dallas based rhythm section combines with soulful guitar from San Antonio, ending up in Texas Blues, and Americana groove territory. Vocalist Tracy Ready funnels 20+ years of bouncing between these two iconic Texas cities, personally and musically into an eclectic debut release, guaranteed to improve your mood.

Click “play” arrow here to see all 4 videos, back to back, with a :10 second introduction. Read more…

posted by Tracy Ready in Americana,Music,San Antonio,Texas and have No Comments

What’s this? New Site for Trace Productions: Will you “kick the tires”?

As a self-employed, sole proprietor business owner, your website is your BRAND, your public face to the world.
Designing a site, or updating (in my case) is an important undertaking and one that I have found to be daunting. I kept looking at the primary site for my production business, Trace Productions, feeling embarrassed that much of the content had not been updated in 10 years or more. In that time, I have added new skills and services (media consultation, social media management) to my client offerings.

Stoked about the new site!

Stoked about the new site!

What do you think of this? New Site! Click here: media. marketing. images with imagination.

Self examination: a good thing. Read more…

posted by Tracy Ready in marketing,Television Production,Trace Sites,TV – FILM – VIDEO – PHOTO,Video Production and have No Comments
Get Adobe Flash player