The Social Freelancer: Media + Music

Latest from The Social Freelancer and Trace Relations Music

5 Tips for Freelancers – and ALL Entrepreneurs

There are many lessons I have learned in more than 25 years in the business of television and video production (this is my 20th year as a freelancer).
Here are five tips I would consider KEY:

5 Tips for Freelancers – and ALL Entrepreneurs

1. Build strong alliances with other freelancers in your line of work and related fields.

Networking and keeping in touch with other directors of photography, photographers, writers, producers and related freelancers has been key to the longevity of my business. Some of them are my direct competitors, but I consider them allies.

Often a job will come up that I am too busy to do so I will refer the client to someone else, who I trust and is equally qualified (and who will not try to steal my client). This works both ways: I have gotten many shoots and writing jobs through this network of freelancers.

Additionally, people that I meet who work in related positions, like sound mixers, make up artists, gaffers and grips are valuable resources. Clients will sometimes ask these people if they know a director of photography or writer-producer who would be a “good fit” for their project.

Another spot where this helps is in gear acquisition: We are often asked to provide cameras or related equipment on a job that I don’t personally own. Usually I know another freelancer who has the piece of gear and will gladly rent it to me for a discounted rate if they are not using it on the shoot day. This is cheaper than getting the gear from a rental house and builds a good rapport with the other freelancer who will then, in turn, be more likely to refer me on a project that they can’t handle.
READ ON – More Tips-> Read more…

posted by Tracy Ready in creative,marketing,Opinion,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Video Production and have Comment (1)

The Freelance Life: Hitting the Reset Button

“In taking stock of ourselves, we should not forget that fear plays a large part in the drama of failure. That is the first thing to be dropped. Fear is a mental deficiency susceptible of correction, if taken in hand before it gains an ascendency over us. Fear comes with the thought of failure.” – Douglas Fairbanks

I am taking stock of myself this morning. This quote from Douglas Fairbanks reminded me of the mentally crippling nature of fear. It is the root of all inactivity, a sign of regression instead of progression.

It is important for me to take a step back, take stock of all I am doing, examining what’s working for me and what’s not.

Merging "work" with creative

Merging “work” with creative

I reached a point of overload at the end of 2014. Multiple projects have been started, some pieces complete, others needing more time and work. This blog, while rewarding to me on a psychological level, is only moderately successful in reaching larger audiences.

I struggle with the ups and downs of my production business TraceProductions.com as I have for 20 years now. The video and television production business has been rewarding. My career has taken me all over the world and given me a (mostly) steady income and incredible experiences that I wouldn’t trade for anything. But it is a changed business. For too many reasons to go into here, there is nothing but downward pressure on pricing for many of the services I have traditionally provided for my clients. I stay busy and am grateful for the work I have but it is less profitable than ever before. I have grown and moved on, learning and developing new skills that continue to enrich my life’s experience. Read more…

posted by Tracy Ready in marketing,Opinion,Psychology,social media,social networking,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Writing and have Comments (5)

At a blogging crossroads, 172 Posts, Now What?

Listening to: “Road to Nowhere” – The Talking Heads

Yes, I feel like that sometimes, like I am on a “road to nowhere”. But then I look at where I have been, what joys and pain this life has brought my way. And I realize it is a road that has already lead me somewhere – to be who I am today.

Is this post about blogging? YES.
My blog stats tell me that I have published 172 posts and have started drafts for 144 more.

Is it a road to nowhere? No. My writing goals are long term. I never expected for it to reach a huge audience right out of the gate. I have met some great people through interactions on this blog, and have learned a great deal about myself in the writing process.

Writer - Director of Photography Trace Ready

Writer – Director of Photography Trace Ready


I know my weak points:
Consistency
Brevity
Relevance

I am working on those things.

Here are two thoughts I like to keep in mind:

Just because something hasn’t happened yet, doesn’t mean it won’t.

Writing and art of any kind (music, painting, photography) are cumulative efforts and lifelong pursuits, not something you do just to make money.

I will keep writing, learning, traveling, shooting stills and video, singing and all things that make me feel alive, as much as I can, as along as I can. Hearing that something I created (a blog, a video, a still, a story) touched someone, in some way, always makes my day.

If you’ve read this so far, THANKS. What have you seen on my blog that resonates with you?

Reaching a larger audience with all of it is a goal, a hill to top. But the journey is the fun part. Let’s see how far we can go.

Thanks for tuning in, I promise at least a hundred and seventy-two more.

Trace

Related Posts:


Focus on What You CAN Do, Not What You CAN’T

Reaching Out: Why good content is not enough

You are what you DO, Not what you SAY

Remember Moments that Matter

Trace Ready "The Social Freelancer"

Trace Ready “The Social Freelancer”

Trace Ready is a Director of Photography, Writer, Producer and Vocalist based in Dallas, Texas. His band Trace Relations has released their debut studio CD “Prosperity Street”
Connect with Trace: TraceProductions.com

posted by Tracy Ready in creative,Dallas,Psychology,The Social Freelancer,Writing and have Comments (4)

Why I want to drive a Ford to “Vanishing Texas”

This old blue workhorse, my 2004 Ford Expedition has carried me in and out of some strange places. Now this one is heaving a sigh every time I turn the key. It occurred to me, wouldn’t Ford like to sponsor “Vanishing Texas”?

"Vanishing Texas" - Coleman, Tx.

“Vanishing Texas” – Coleman, Tx.

My ongoing quest to document in pictures forgotten structures in Texas takes me to the edges of the state. My work in broadcast television and corporate video puts me in a lot of cities every year. What if I were to capture my truck in these varied locales and talk about it? Think that would be worth something to Ford?

Trace Relations say "Thanks!"

Trace Relations say “Thanks!”


Hashtag this on Twitter, Facebook and Instagram #FordSocial #FordVanishingTX – Help me get their attention! Thank you.

Support this project: Put some gas in the tank of my Ford, get a copy of my CD “Prosperity Street” by Trace Relations as my thanks! It’s full of “Texas Groove, guaranteed to improve your mood” HERE:
Vanishing Texas Photography on Gofundme.com

"Vanishing Texas" - Coleman, Tx.

“Vanishing Texas” – Coleman, Tx.

YES, it’s a real project. In my travels, I am all over the state of Texas. It’s my mission along the way to find and photograph as many of the scenes of “Vanishing Texas” that I can in the next 2 years. Meanwhile, I will be releasing more youtube videos, posting photos to Facebook, Twitter, Google+ and Instagram, and stories on this blog. I hope to culminate the whole deal with a book of photographs and stories from the road in 2017.

What I need is a sponsor and Ford Trucks would be a natural fit, in my mind. Read more…

posted by Tracy Ready in creative,history,Photography,Texas,Travel,TV – FILM – VIDEO – PHOTO,Uncategorized,youtube and have No Comments

Freeform Music Video: Mystery Guitar Man Plays a CAR (no kidding)

So cool: 699 Edits, 12 PVC pipes, 1 Ford Fiesta = MUSIC! If you haven’t seen any videos from Joe Penna AKA “Mystery Guitar Man”, prepare yourself to be amused and amazed. This guy has built a massive audience on Youtube by doing short, innovative and entertaining videos weekly. I like his style! In this one, he literally plays a CAR.

YouTube Preview Image

MORE: Mystery Guitar Man on Youtube

What is Freeform Wednesday? Read more…

posted by Tracy Ready in Music,TV – FILM – VIDEO – PHOTO,Video Production,youtube and have No Comments
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