The Social Freelancer: Media + Music

The Social Freelancer and Trace Relations Music

Why I Stopped Expecting My Friends to “Get It”

Got a great idea? A concept to change the world? Excellent, but here’s the deal: It means nothing unless you act upon it and bring it to the “real world”

A Tricky Life Lesson
I now understand that an idea, however great it is in my “mind’s eye”, means little to anyone else. It never will, until I do something about it.

Ideas are common, the execution of ideas is a rare commodity.

Read more…

posted by Tracy Ready in Music,Psychology,social networking,The Social Freelancer and have Comments (24)

Reaching Out: Why Good Content is not Enough

A thought this morning: “Content is King” is a myth.
From my earliest foray into social media and blogging, I have heard the “Content is king” line and believed it. It makes sense that if you don’t have anything interesting or informative to say, few will pay attention. Now I see that having great content is important, but it’s just one of the keys to the puzzle. I wish that merely posting inspired writing, photographs, quotes and other popular content were the keys to attracting millions of eyeballs to this blog, but alas, this is not so.

Is your "stuff" being seen?

Is your “stuff” being seen?


Great content is nothing without REACH. Read more…

posted by Tracy Ready in Internet,marketing,social media,social networking,The Social Freelancer and have Comments (19)

What’s this? New Site for Trace Productions: Will you “kick the tires”?

As a self-employed, sole proprietor business owner, your website is your BRAND, your public face to the world.
Designing a site, or updating (in my case) is an important undertaking and one that I have found to be daunting. I kept looking at the primary site for my production business, Trace Productions, feeling embarrassed that much of the content had not been updated in 10 years or more. In that time, I have added new skills and services (media consultation, social media management) to my client offerings.

Stoked about the new site!

Stoked about the new site!

What do you think of this? New Site! Click here: TraceProductions.com media. marketing. images with imagination.

Self examination: a good thing. Read more…

posted by Tracy Ready in marketing,Television Production,Trace Sites,TV – FILM – VIDEO – PHOTO,Video Production and have No Comments

Blog: Why You Shouldn’t Try This Alone

This blog is fun for me. I like to write and I’m interested in expanding scope of my business, so it’s a good fit. But it’s not for everyone. I made a lot of mistakes getting started. I got past a hump, a time when I didn’t have a strong identity for the site. I didn’t have a clue, but I slogged through it. It is a big time commitment and something that I believe you should think through before starting. More about this HERE > Should You Blog? Don’t Be Fooled, It’s a JOB.

IF Blogging is Right for You, READ ON Read more…

posted by Tracy Ready in Communications,education,social media,social networking,The Social Freelancer,Writing and have Comment (1)

Should You Blog? Don’t be Fooled, it’s a JOB

It’s not “Julie and Julia”
Did you see that film? A young woman in New York who desires to be a great cook starts preparing a recipe a day from Julia Child’s “Mastering the Art of French Cooking”. She starts a blog site and writes about her experiences. By the end of the story she has become an internet sensation having done nothing to promote the blog. It’s an excellent film that my wife and I enjoyed very much. However, this business about her blogging success was just pure “Hollywood”. It doesn’t happen like that.

Don’t let anyone fool you, it’s a JOB.

READ ON > Is blogging right for you? Read more…

posted by Tracy Ready in social media,social networking,The Social Freelancer,Writing and have Comments (14)
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