The Social Freelancer: Media, Music, TV & Film

News and Information from Tracy Ready ~ Trace Productions

Social Media Simple – 3 Videos

Having worked in “traditional” media (television) for more than 20 years, I have been astounded at the growth of social media and it’s impact on how we do business as freelance media professionals. It’s also apparent to me that many of my colleagues in television and music production are not taking part in this revolution, often because of a lack of understanding of how it all works.

Social media is about people sharing information and learning from each other, not directly pitching products.

READ ON and see 3 concise videos that lay out the basic concepts. >>> Read more…

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Music Fix: Tony Joe White – The Swamp Fox

A music memory: Jackson, Mississippi, 1970 or so…

Vintage Tony Joe White photo via Rock's Back Pages

Riding in the back of my parents Ford station wagon I remember hearing Tony Joe White’s swamp boogie stomp “Polk Salad Annie” sliding out of the little am radio speaker. Something about it caught me, made me pay attention.
It was the GROOVE, I realize now but at the time I just knew I liked it. I was just a kid, soaking up all kinds of music.

Years later I heard the song again and it grabbed me again. So I dug deeper.
What I Found Out Read more…

posted by Tracy Ready in Music and have No Comments

My Top Five Teachers ~ The Social Freelancer Speaks Out

What I Have Learned
A sound business strategy in today’s market should be a mix of “traditional” media, done sensibly and “new” media. There are more ways to economically promote your business than ever before IF you have the knowledge and experience necessary to use both old media (television, radio, print) and new media (Facebook, Youtube, Twitter, etc.) to your best advantage.

Who I Am Learning From
It’s astounding, the amount of good information in this “new media” age available for free online for anyone who cares to seek it out. There are many sources out there; I want to share my favorite five with you.
READ ON and visit the Top 5 >>> Read more…

posted by Tracy Ready in The Social Freelancer and have Comments (3)

7 Incredible People I Know Through Social Media

Think you can’t build “real” friendships through social networks? Think again.

Be a fan, build your fanbase

I have noticed that people get bored with social networking because they are only interacting with friends they have known for years. To really benefit from being on Facebook, Twitter or Linkedin, you need to engage with others and learn about what they do. In turn, they will learn more about what you do and become new friends and potential clients. I have “met” an array of people from all over the world through social media. There are many people that I now feel like I “know” who are doing incredible things online.
See who they are>> Read more…

posted by Tracy Ready in The Social Freelancer and have Comments (8)

Scatterbrain Writer Needs Help! Vote For New Blog Posts

Writers are a persnickety bunch by and large.

Most of us have specific ideas about how we write, when we write and how the stars have to align to get anything meaningful from our little brains to the page. We also seem to have different types of writer’s block.

The Many Flavors of Writer’s Block
READ on and VOTE in comments at bottom of post>> Read more…

posted by Tracy Ready in Writing and have Comments (15)

Why What’s OLD is NEW in Social Media

Often, people tell me they are not active on Facebook or Twitter because they feel like they don’t have anything to say.

The fact is they’re getting too hung up on being totally original. If you stop and think about it, no one is truly original or “earth shattering” very often.

What’s Old is New with Social Media Read more…

posted by Tracy Ready in The Social Freelancer and have Comments (4)

“Welcome Back, Pluto” Video: Understanding Parental Alienation

Welcome Back, Pluto!

Welcome Back, Pluto is an educational DVD written and produced to teach children and parents how to preserve good relationships in situations that threaten to undermine love and respect.
What’s it all about? Check out this promotional video for the DVD release:

Read more…

posted by Tracy Ready in youtube and have Comments (7)

New Day, New Blog

“Skating away on the thin ice of the new day…” – Ian Anderson, Jethro Tull

Greetings Friends,
I have been working for some time to upgrade our blog site. Now I am excited to launch: TraceTV – Film – Music – Social Media at TraceTV.tv I hope you’ll visit soon.
At the start up, I am re-posting some of the most popular items from our previous wordpress.com blog, and I invite you to take a spin around the site, kick the tires and give me some feedback. It is definitely a work in progress.
Read more…

posted by Tracy Ready in social networking and have Comment (1)

What’s Swimming In Your Aquarium?

Originally posted on Feb. 16, 2009: The Aquarium Concept
If you like these ideas please follow The Aquarium Concept on Twitter
This dude has one awesome “real” aquarium >>

YouTube Preview Image

The Aquarium Concept.

Pretty sight, isn’t it? It’s not mine, in fact, I have never had success taking care of tropical fish. It’s just not my “thing”, even though I enjoy scenes like this. I do have an “aquarium” of sorts, but it has no glass, rock or water, only thoughts and dreams. My aquarium was a total mess for a long time, until I came to terms with this:

In order for things to flourish, they must have a good environment. This goes for people and fish and ideas too. You can have an aquarium, with some beautiful young fish but if you don’t take care of them (as I found out at age 10) soon algae grows in the tank, the fish start looking sickly, and then die off. Sounds simple, and it is, but looking at your life and your goals this way takes a little practice. It’s the same with ideas, projects, art, poetry, music, film, video, job search, family relations; whatever the passion, the aquarium concept holds true.
Read more…

posted by Tracy Ready in Video Production and have Comments (6)

Social Networking the New Year, and why not?

(Original post: December 31, 2008)

It’s New Years Eve, 2008; Wow! what an amazing year it’s been, through the tumultuous election process and downturn in economy, we are still hanging in here, and feel quite blessed to be at home with family today. Among other things, this has been a year in which I delved headlong into social networking, and it has been fun and rewarding for me both personally and professionally. I have gathered a few thoughts here, that I hope will benefit others, so here we go…

Connections are important, but content is powerful.
I was resistant to the social networking / blogging idea until I began to see the hidden potential for my businesses, and our developing music and documentary film projects.
Read more…

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Documentary Trailers Shown at Texas Music Mini-Conference

Hats off to the Dallas Public Library for hosting Texas Music Mini-Conference with an amazing line up of speakers, authors, historians – all for FREE. We attended these sessions in Dallas recently. It was a very informative day, and we received some very positive feedback on the trailers for South Texas Soul: The San Antonio Sound and Dallas Electric: The Texas Blues Story.
Read more…

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TXMPA Lobby Day Draws Crowd to Capitol Supporting Film and Television Production in Texas

Austin, Texas
March 4, 2009
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An overcast sky gave way to a beautiful day in Austin as hundreds of people in the moving image industries (film, video, gaming) converged on the Texas State Capitol showing support for legislation which, if passed, will help repair the severely damaged industry in our state. It was an eye-opening experience for me, a Director of Photography, as I spend most of my time working on small crew productions, with little interaction with others in my industry. So, to be on the steps of the Capitol with a nice crowd who all have similar interests helped me understand the scope of the industry and how each of us play a part in a vital economic engine of the state.
This is an important cause, which has ripple effects to a multitude of support businesses, including hotels, restaurants, rental car companies, and on and on. Statistics show that we have lost more than $500 million in revenue and more than 7000 jobs across the state in recent years. Why? Because other states, most notably Louisiana and New Mexico, instituted major tax incentives to lure big budget projects to their states, and it has worked. Many of our fellow Texans have had to move out of state or commute back and forth to these neighboring states in order to stay in business. Given our long history with film production in Texas, this is a crying shame.
See Films Shot in Texas since 1910

The Texas Motion Picture Alliance is a statewide grass roots organization that I am proud to be a part of, and it is only through their tireless efforts that this legislation exists and has a chance at reversing the trend of jobs and revenue related to moving image industries shifting to other states.

This is an effort which should concern ALL Texans, not just those of us working directly in the industry, because television, film and gaming production in the state brings more jobs in various related industries, and because we at one time were considered “the third coast” for film production, and we have seen it seep away. There are many projects where Texas would be the first choice for production, because of the great locations available, and well trained, well equipped crews, but we are losing out because of the incentives offered by our neighboring states, and others around the country. Once this business is completely gone, it will be hard to bring it back.
Please support HB 873 and SB 605. It’s important to all of us.

Get involved! Join Texas Motion Picture Alliance
Read the story from Associated Press

From Don Stokes, President of Texas Motion Picture Alliance:

“Our lobbying effort is a community affair. It will take the efforts of all of us in the industry to make the enhanced incentive program a reality. Lobby Day 2009 was a phenomenal success and certainly raised industry awareness among the legislators. It is my honor as President of TXMPA to be part of this immense team.

We participated in the initial hearing on HB 873 on Wednesday, March 4 during our Lobby Day efforts. The witnesses that spoke on our behalf did so passionately and from the heart. Their testimonies spoke to the problems facing our industry in Texas and to the solutions for bring the business back. The committee members listened and I believe understood our message. I think we will make it out of committee and look forward to the placement of our bill on the House Calendar. At this juncture I feel good about our legislation passing but I know there will be challenges ahead especially on the appropriation front.

I would like to thank everyone for their efforts. Without all of you we wouldn’t stand a chance.

Don Stokes
President TXMPA

From David Friedman:

“Throughout TXMPA Lobby Day 2009, it became evident that legislators from across Texas were gaining a better understanding of how the moving picture industry impacts the economy. Many legislators were already onboard; whereas, some legislators were early in their understanding. The force of everyone pulling in the same direction, starting with Governor Rick Perry and the 700+ constituents at the Capitol, was felt by all the legislators. It was hard to miss on the Senate floor, the House floor, and on the front lawn of the Capitol. It was a great day for the state of Texas and our economy will be better off for it. The bottom line; is, creating and retaining jobs in Texas. Our collective efforts on TXMPA Lobby Day 2009 contributed to the bottom line in a significant way. Many thanks to all who attended in person and to those that were there with us in spirit.”

David S. Friedman, TXMPA, North Texas Regional Representative

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Tracy Ready is an independent Writer / Producer / Director of Photography based in Dallas, Texas
See: www.tracetv.tv

posted by Tracy Ready in Video Production and have Comment (1)
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