Trace – TV – Film – Music – Media

Watch This Space!

Did you ever notice billboards with this message? “Watch This Space!” You drive past it everyday and then you naturally start watching to see what ad shows up there. Read more…

“Assisted Living America” Tracks History and Challenges Ahead For Long Term Care In America

Today thousands enjoy the security and homelike feel of Assisted Living. But this environment didn’t always exist, and wouldn’t at all if it weren’t for several forward thinking individuals who, in the 1980’s, saw a need in their communities for a new style of long term care for older adults.
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Welcome Back, Pluto!

Welcome Back, Pluto is an educational DVD written and produced to teach children and parents how to preserve good relationships in situations that threaten to undermine love and respect.
What’s it all about? Check out this promotional video for the DVD release:

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The multi-talented Shawn Sahm has reformed the Tex-Mex supergroup Texas Tornados with original members Augie Meyers and Flaco Jimenez. The band is getting rave reviews for it’s recent performances at Austin’s South By Southwest music festival. A decade after the passing of his famous father, Texas music icon Doug Sahm, Shawn is forging a new path for the group, which also lost original member Freddy Fender in 2006.

Shawn, Augie and Flaco are returning to the charts with “Esta Bueno” a CD bursting with enthusiasm, capturing the best of what the Texas Tornados were in their 1990′s Grammy Award winning heyday combined with a fresh feel for the future that is winning new fans worldwide.

In 2009, I sat down for an in-depth interview with Shawn for the upcoming film: South Texas Soul: The San Antonio Sound. Here are a few excerpts with Shawn discussing his life as Doug’s son, the Augie Meyers – Doug Sahm dynamic and, of course, the music that has made it all click.

Special thanks to Cheryl and Shawn for their hospitality down in “Groover’s Paradise”, to Jason Meyers for running camera and sound during the interview and to Jeff Mack for editing this piece.

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“Have fun at the party but don’t be a jerk!”

Freelance Media Professional Tracy Ready discusses the analogy of social media for freelancers as going to series of parties and outlines the relationship between social networks, a blog and small business websites.
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Having worked in “traditional” media (television) for more than 20 years, I have been astounded at the growth of social media and it’s impact on how we do business as freelance media professionals. It’s also apparent to me that many of my colleagues in television and music production are not taking part in this revolution, often because of a lack of understanding of how it all works.
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Image Communications Expert Cathrine Hatcher discusses color and how it affects public perception in this video for TraceTV – Film – Music – Social Media.

We are all constantly communicating, both verbally, and non-verbally. Cathrine’s message here exposes how our choice of color in clothing can affect those that we meet with in our daily lives. It is interesting to note the origins of our perceptions of blue and red in particular. It also seems evident that these concepts carry over to the colors chosen for websites, advertising, television; anywhere, anytime we are communicating a message to one or more individuals. As soon as you arrive for a meeting, or as soon as a potential client is visiting your blog or website they are forming subconscious impressions of you based simply on color.

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Freelance Media Professional Tracy Ready speaks about his experience in learning social media skills to promote small business. Included is list of Top 3 skills to attract more followers on Twitter, Facebook and other Social Media sites. This is first in series of 10 videos on this and related topics. Free newsletter at TraceTV-Film-Music-Social Media blog
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“Skating away on the thin ice of the new day…” – Ian Anderson, Jethro Tull

Greetings Friends,
I have been working for some time to upgrade our blog site. Now I am excited to launch: TraceTV – Film – Music – Social Media at TraceTV.tv I hope you’ll visit soon.
At the start up, I am re-posting some of the most popular items from our previous wordpress.com blog, and I invite you to take a spin around the site, kick the tires and give me some feedback. It is definitely a work in progress.
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(Original post: December 31, 2008)

It’s New Years Eve, 2008; Wow! what an amazing year it’s been, through the tumultuous election process and downturn in economy, we are still hanging in here, and feel quite blessed to be at home with family today. Among other things, this has been a year in which I delved headlong into social networking, and it has been fun and rewarding for me both personally and professionally. I have gathered a few thoughts here, that I hope will benefit others, so here we go…

Connections are important, but content is powerful.
I was resistant to the social networking / blogging idea until I began to see the hidden potential for my businesses, and our developing music and documentary film projects.
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