The Social Freelancer: Media + Music

Latest from The Social Freelancer and Trace Relations Music

TV – FILM – VIDEO – PHOTO:

5 Tips for Freelancers – and ALL Entrepreneurs

There are many lessons I have learned in more than 25 years in the business of television and video production (this is my 20th year as a freelancer).
Here are five tips I would consider KEY:

5 Tips for Freelancers – and ALL Entrepreneurs

1. Build strong alliances with other freelancers in your line of work and related fields.

Networking and keeping in touch with other directors of photography, photographers, writers, producers and related freelancers has been key to the longevity of my business. Some of them are my direct competitors, but I consider them allies.

Often a job will come up that I am too busy to do so I will refer the client to someone else, who I trust and is equally qualified (and who will not try to steal my client). This works both ways: I have gotten many shoots and writing jobs through this network of freelancers.

Additionally, people that I meet who work in related positions, like sound mixers, make up artists, gaffers and grips are valuable resources. Clients will sometimes ask these people if they know a director of photography or writer-producer who would be a “good fit” for their project.

Another spot where this helps is in gear acquisition: We are often asked to provide cameras or related equipment on a job that I don’t personally own. Usually I know another freelancer who has the piece of gear and will gladly rent it to me for a discounted rate if they are not using it on the shoot day. This is cheaper than getting the gear from a rental house and builds a good rapport with the other freelancer who will then, in turn, be more likely to refer me on a project that they can’t handle.
READ ON – More Tips-> Read more…

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posted by Tracy Ready in creative,marketing,Opinion,social media,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Video Production and have Comment (1)

The Freelance Life: Hitting the Reset Button

“In taking stock of ourselves, we should not forget that fear plays a large part in the drama of failure. That is the first thing to be dropped. Fear is a mental deficiency susceptible of correction, if taken in hand before it gains an ascendency over us. Fear comes with the thought of failure.” – Douglas Fairbanks

I am taking stock of myself this morning. This quote from Douglas Fairbanks reminded me of the mentally crippling nature of fear. It is the root of all inactivity, a sign of regression instead of progression.

It is important for me to take a step back, take stock of all I am doing, examining what’s working for me and what’s not.

Merging "work" with creative

Merging “work” with creative

I reached a point of overload at the end of 2014. Multiple projects have been started, some pieces complete, others needing more time and work. This blog, while rewarding to me on a psychological level, is only moderately successful in reaching larger audiences.

I struggle with the ups and downs of my production business TraceProductions.com as I have for 20 years now. The video and television production business has been rewarding. My career has taken me all over the world and given me a (mostly) steady income and incredible experiences that I wouldn’t trade for anything. But it is a changed business. For too many reasons to go into here, there is nothing but downward pressure on pricing for many of the services I have traditionally provided for my clients. I stay busy and am grateful for the work I have but it is less profitable than ever before. I have grown and moved on, learning and developing new skills that continue to enrich my life’s experience. Read more…

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posted by Tracy Ready in marketing,Opinion,Psychology,social media,social networking,The Social Freelancer,TV – FILM – VIDEO – PHOTO,Writing and have Comments (5)

Road Trippin’ the South this Summer, Come along?

“All journeys have secret destinations of which the traveler is unaware.”
– Martin Buber, Philosopher (1878 – 1965)

My wife Lauren and I love a road trip. It suits us. I have flown thousands of miles in my career, and much prefer driving the back roads than sitting in an airport, any day. She is in total agreement. We enjoy the time together, stopping where we want, when we want; the adventure of being on the road, with only a brief outline of the trip planned. Read more…

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posted by Tracy Ready in Photography,The Social Freelancer,Travel,TV – FILM – VIDEO – PHOTO,Writing and have Comments (2)

Confessions of an Instagram Junkie. Why I love “In the moment” photography

I admit it. I am an Instagram junkie. Why? Because it’s “in the moment” photography, quite different from my career in television and video production, which is all about having a plan (and a budget) for production that achieves a specific goal for the client. Instagram is about seeing something interesting and being able to capture and share it quickly.
Instagram is fun for me because it encourages spontaneity of thought in composition and speedy interaction with others about your image. All of the images in this post were created with very little forethought. The ability to apply a filter, enhance the image and post it to your network all within five minutes of having the first idea of the image frees up my creative energy. I hope you enjoy these photos, I enjoy snapping them… Follow me -> Instagram: tracetvfilm

Stoned? This planter sits next to my chair on our back patio. One morning I just decided it would make a nice frame. Art? I don’t know, you decide.

Scroll ON! 7 more Instagram pics from Trace, here: Read more…

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posted by Tracy Ready in creative,Image,Photography,social media,social networking,The Social Freelancer,TV – FILM – VIDEO – PHOTO and have Comment (1)

Tuesday Tips: How to use Youtube video tags effectively via ReelSEO

Tuesday Tips: How to use Youtube video tags effectively. Most people realize by now that since Youtube is owned by Google, posting videos to Youtube has obvious advantage in getting your content (whatever it is) to rank high in Google Search results. But just posting a video to youtube and hoping people will find it, and more importantly, WATCH it, is a losing proposition. With keywords tags, you are letting Google know what your video is about. Unless you only want to share a video via email to family and friends, and don’t care if anyone actually FINDS it through search on the Internet, intelligent use of tags is essential.

In this video, ReelSEO interviews Kevin Nalty, comedian and viral video expert, who delivers great insight into using video tags on Youtube. I found it to be quite helpful, hope you do as well.

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View the original post on ReelSEO:
Optimizing YouTube Tags

What do you think? Comment below, thanks.

Check out Kevin’s funny videos HERE: Kevin “Nalts” Nalty: the YouTube Viral Video Genius and prankster.

RELATED READING: Read more…

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posted by Tracy Ready in Internet,marketing,TV – FILM – VIDEO – PHOTO,Video Production,youtube and have No Comments
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